What is the Difference Between Inbound and Outbound Marketing?
When it comes to marketing, you can go either inbound or outbound marketing. Most of us are familiar with outbound marketing. This type of marketing is a push strategy where you advertise to purchased leads, have a cold calling department, use telemarketing, direct mail, and advertise through various channels. Inbound marketing is different in that it focuses on attracting people to your business.
Inbound marketing is where you focus on strategies to get the attention of prospects, industry leaders, and customers. An example of this is setting up a blog for your business where you attract subscribers and readers by posting valuable content. By focusing on quality content, you will start to establish yourself as an authority, gain credibility, and start a conversation in the community around your site.
An additional benefit of inbound strategies is that you will start to get traffic from the search engines because other websites start to naturally link to yours. You will also get traffic because the blogosphere is viral and loves to share great posts. Bloggers love to work together, share other valuable blogs, link to great resources, and are open to helping each other grow.
Another example of inbound marketing is email marketing. Many marketers use the Internet to deliver a regular newsletter to their subscribers. Through this newsletter and regular email communication, they are able to create relationships with prospects and customers. An email list also provides a great way to promote your latest product and services. Email campaigns have been known to generate big profits because of the fact that it is very affordable to use.
So should your real estate business use inbound marketing or outbound marketing? It really depends on where you are and what direction you want to go. If you’re looking for quick results and have money to spend on advertising then outbound marketing may be a great way to grow your business. Many foreclosure or probate businesses depend on outbound marketing to bring in their profits.
However, if you’re on a limited budget and you have the time to spend on developing an authority site then inbound marketing may be the better choice. If you have the confidence to deliver something of value to your industry and community, then inbound marketing can really produce great results for you. Read more…
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