What is the Difference Between Inbound and Outbound Marketing?

September 3rd, 2010 No comments

When it comes to marketing, you can go either inbound or outbound marketing.  Most of us are familiar with outbound marketing.  This type of marketing is a push strategy where you advertise to purchased leads, have a cold calling department, use telemarketing, direct mail,  and advertise through various channels.  Inbound marketing is different in that it focuses on attracting people to your business.

Inbound marketing is where you focus on strategies to get the attention of prospects, industry leaders, and customers.  An example of this is setting up a blog for your business where you attract subscribers and readers by posting valuable content.  By focusing on quality content, you will start to establish yourself as an authority, gain credibility, and start a conversation in the community around your site.

An additional benefit of inbound strategies is that you will start to get traffic from the search engines because other websites start to naturally link to yours.  You will also get traffic because the blogosphere is viral and loves to share great posts.  Bloggers love to work together, share other valuable blogs, link to great resources, and are open to helping each other grow.

Another example of inbound marketing is email marketing.  Many marketers use the Internet to deliver a regular newsletter to their subscribers.  Through this newsletter and regular email communication, they are able to create relationships with prospects and customers.  An email list also provides a great way to promote your latest product and services.  Email campaigns have been known to generate big profits because of the fact that it is very affordable to use.

So should your real estate business use inbound marketing or outbound marketing?  It really depends on where you are and what direction you want to go.  If you’re looking for quick results and have money to spend on advertising then outbound marketing may be a great way to grow your business.  Many foreclosure or probate businesses depend on outbound marketing to bring in their profits.

However, if you’re on a limited budget and you have the time to spend on developing an authority site then inbound marketing may be the better choice.  If you have the confidence to deliver something of value to your industry and community, then inbound marketing can really produce great results for you. Read more…

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Social Media Snake Oil Sales Pitches Are Full of It

September 2nd, 2010 4 comments

One of the biggest marketing trends in the area of Internet marketing is using social media to get traffic and awareness about your business.  Most business owners want to use social media for their business and start to look for help but the problem is that it seems everyone is touting themselves as a social media consultant. It’s hard to figure out who to trust when everybody claims that they’re the expert.

So how do you figure out which consultants to work with?  First, you need to separate from the people who walk their talk and the people who just talk.  Anybody can use social media sites but have they used it to promote their own business and for their clients?  Ask the consultant on how he personally used social media as well as for references to other clients.

Next, you need to find a consultant that knows how to use the different social networking sites to its fullest capacity.  Using Facebook is much different from using Twitter or maintaining your own blog.  There are different strategies that need to be put into place in order to build a following and communicate with them.  Likewise, you’ll have to set up different things for a blog such as commenting, RSS subscription, social bookmarking features, and more.

Third, find out if the consultant can measure the results.  So you’ve set up a Facebook and Twitter account but did it really translate into sales?  Some businesses are looking to communicate through multiple channels but small businesses need to turn their marketing into profits.  You need to find an expert that knows how to use these mediums to bring in more sales.

Fourth, look at their presentation from their portfolio, personal site, and background.  A qualified consultant should have a good portfolio for you to look at, a well designed professional site, and can verify any experiences they had working with well-known clients or businesses. Read more…

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What you need to know about search engines

September 1st, 2010 3 comments

There is a so much misinformation about search engines, the secrets, the  black hole, etc.  I am finally going to simply everything you need to know to have a search engine friendly site. Without getting into technical details or programming jargon, a search engine’s functionality can best be compared to the index of a book. With this analogy, you need to consider the entire internet to be the book, and the search engine to be an electronic index that knows the contents of every page it can find. If you’re planning to invest in Search Engine Optimization (SEO) then your goal is to get your website into that index, and make it as prominent as possible.

Information Gathering and Processing

So then, how does a search engine gather its information? It sends out programs, which are known in the trade as “robots” (because they work automatically) or “spiders” (because they crawl the World Wide Web.) These programs gather all the information on your website that they can find, or that you allow them to see.

Information gathered by a search engine then gets “cached,” or stored, in the search engine’s servers, where the pages of one website are dissected and categorized among results for every other online page that a search engine can find. As an illustration, you can go to Google, do a search on the word “the,” and find billions of results. This is because Google is returning the number of pages on the internet that contain the word “the,” and it has listed them in its perceived order of importance.

SERPs – Search Engine Results Pages

Most search engines will deliver 10 results on a page for any keyword query. Search Engine Results Pages (or SERPs) generally continue into infinity, with each page showing web pages that are (ideally) less relevant as you go down the list. In the past, the user would get a bland list of SERPs in the form of 10 blocks of text, which may have shown the page’s Title, Description, and URL. Over the past couple of years, “universal search” results will now show images, video results, and maps incorporated into the results. Some searches will also serve up definitions, weather forecasts, and movie show times. A Google search on 2+2 will likely give you the answer “4″ without the presentation of any relevant sites with the same content. This information should be in the back of any website owner’s mind, because new ways of presenting information may mean that alternative search engine presentation methods may be necessary, depending on the site owner’s audience.

How Search Engines Figure Things Out
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Sneak Peak Behind The Latest Bulk REO Launch

August 31st, 2010 No comments

LEAKED LAUNCH EMAIL FROM GREG CLEMENT TO GURU MAFIA …
*shakes head* after that quick initial webinar rush last night & today being officially the launch, now the middle plan is being dropped…

From Greg:

“Dolmar is going to get a stats update out here shortly but I’ve got a couple thoughts.

The first thought is that we are going to change the offer and pricing.

This launch has started slower than I thought it would for sure. I think part of the problem was with the 3 different offers.

We’re going to have 2 offers, Silver at $997 and Platinum at $1,497. We are essentially eliminating the middle offer and lowering the price of platinum. Right now we have almost a 50/50 split of Silver and Platinum orders anyway. So while that’s good we just need to get more people excited about the offer in general. And I think this will do it.

Overall I 100% believe that commissions and sales will be ramped up dramatically because of this. We’re also going to go back to the new buyers and tell them about the reduced pricing plan.

We felt like we definitely need to change gears a little to try and maximize sales for everyone. Francis is writing some new email copy right now to get out. Kenny is also re-doing the canned webinar this afternoon to reflect the slightly different offer.

If you have a webinar playing tonight don’t worry as the sales page will reflect and explain the reduced pricing and your prospects will be pretty happy to see that.”

Just saying…. Makes you wonder.. At least you can see how this artificial hype is created.

_____________________

Look at this email:

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How To Get Back Lost Pay Per Click Prospects to your site

August 31st, 2010 No comments

Itѕ called ” Remarketing “  аחԁ уου саח ԁο tһіѕ technique wіtһ Google Adwords.    Tһіѕ service wіƖƖ allow fοr greater visibility, even аftеr a customer leaves уουr site, аחԁ especially іf tһе customer іѕ חοt reached tһе final stages οf tһе “lead generation οr buying”  process.

Wһаt іѕ remarketing? Iח tһе online sense οf tһе word, remarketing involves ѕһοwіחɡ ads οח οtһеr websites tο customers wһο һаνе already visited уουr website. It саח bе very targeted, ѕο уου сουƖԁ οחƖу сһοοѕе tο remarket tο people wһο һаνе gotten tο сеrtаіח раrtѕ οf уουr site, οr wһο һаνе abandoned уουr lead generation process. Site abandonment іѕ חοt entirely uncommon wһеח a customer wаחtѕ tο check out more аbουt tһе services уου аrе offering,  tһеח chooses tο keep οח searching. Read more…

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New Updates to Bulk REO Propety Investing Course by Duncan Wierman

August 30th, 2010 No comments


You have heard the hype in the market. You are excited.  You want to get in, but perhaps the entry point cost is over your means.  I am here to help you.   I am going to take the game to the next level.  Currently I have an excellent Bulk REO Training course, BUT I am going to throw in some additional resources. I am going to open my vault for everyone to benefit from.   I know there are not many people who want to pay big dollars to get trained on bulk REO’s.  I am going to offer my basic 97 dollar course , plus for $100 dollars more , you can get ALL of the following for a total of $197.00

  • Platinum Bulk REO Investing System. This is my complete home study course where I take you through the entire process of bulk reo investing. It’s everything you need to know about bulk REOs, from the ground up to setting up your bulk business to buying direct from banks.
  • Bulk REO Legal Forms. Fast track your way with all the legal forms and documents you need. You can find them all here in this library. One contract alone cost me $1,500 just to be drafted by my attorney, so you can imagine the value that I’m giving you here.
  • The Bulk REO Instant Credibility Kit. I prove you with a sample credibility kit that you can edit to build your credibility.
  • Bulk REO Scripts – These scripts will make you sound like a professional. We tell you what to say, then I will even tell you how they will probably reply, taking you through multiple variations of phone dialogue..
  • 30-day Trial to BulkREOPropertyDeals.com. I will give you an inside look at my personal business website so you can understand how to set up your online business.
  • Your Own BULK REO Website. You need credibility. Now is the time to take your business to the next level. Option hosting of 9.00 a month applies.
  • The Million Proof Of Funds Letter. You’ll get access to Proof of Funds letter that will open gates of opportunity for you.
  • 90-Day Support Hotline. Yes, that’s 3 months of support from me directly.
  • My Insider Bank Directory. This is where I’ll give you access to my own list of more than 400 insider banks that are ready to do bulk REO deals.
  • Access to My Personal Buyers List. I will partner with you on deals, that you can market on my website to my buyers. Never worry about selling a deal again
  • Monthly coaching calls.  Bulk REO Asset Manager and Investor Interviews. Listen in while I interview some of the sharpest minds in the banking world!
  • Property Deal Analyzer Software. Don’t wait for days just to find out if a deal’s good or not. With the deal analyzer software, you can make decision on deals in just minutes!
  • Two Tickets to my Internet Marketing Mastery Academy . You’ll join me and my team of best in class experts as we teach you the most cutting edge information to grow you business fast online.

Compare the difference to my competitors – none – This offer will be available and active within 1 week.  Get the course now for $97, and you can upgrade in a few days.

http://www.bulkreopropertyinvesting.com

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