Google improves its ranking algorithm on an ongoing basis. During the last weeks, Google changed three things on the result pages that are visible to all Google users. The changes are an improvement for searchers but they might be bad for your website. 1. Google has increased the snippet length. Less visitors for you? Google [...]
Should you use your keywords in the URLs of your web pages? Do search engines look at the keywords that are included in the addresses of your web pages and do these keywords have an effect on the rankings of your website? Google’s statement about keywords in URLs : Google’s Matt Cutts recently discussed Googles [...]
Google recently filed a patent application that deals with the keywords that Google finds on your web pages.Google’s new patent filing describes a way for website owners to view the top phrases that Google assigned to their website. The patent shows that Google finds the most important keywords on a website with a phrase-based indexing [...]
If you’re like us, you’re constantly looking for things in your neighborhood, whether it’s [restaurants in zurich] or a new [dentist in houston]. If you specify your location in your query, we often show your results on a map. But we’ve noticed that much of the time users make simpler searches, like [restaurants] or [dentist]. [...]
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