Real Estate Investing and Marketing

Using A Marketing System Versus Taking Action

We’d all love to have an automated sales funnel that would deliver money to our doors without our needing to do so much as lift a finger. And there are an awful lot of programs out there promising just that. They claim that they can completely automate your sales chain using websites, autoresponders, videos and other tools. They say that presenting yourself as the expert in your field creates a system of attraction marketing that automatically brings in people who want to buy! But how likely is that, really?

If there were such a thing as a truly automated sales method, don’t you think that major retailers would be using it right now? Why bother building a retail store and putting out lots of advertising, when you could just press “on” and have customers (and their cash) delivered right to you? If the big chains don’t have the secret, and if the heads of major companies aren’t using it, why would it would it work for the average person who doesn’t have a lot of business experience? The real secret is that it just doesn’t. You can’t completely automate a business. There’s no way to make money come to you, without putting in any work at all.

Does that mean that some of these automation tools can’t help? Not at all – anyone who wants to sell a product or service has to have a good website that’s easy for both visitors and search engines to understand. Blogs, social marketing, videos and other Web 2.0 methodology can allow you to reach groups that regular marketing methods wouldn’t even touch. Sure,  autoresponders can be a great tool to help you send out important information to people who’ve volunteered to listen to what you have to say. They handle everything from getting the word out about sales to distributing newsletters. What they don’t do is keep you from having to put some work into your business. Read more…

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There is a lot of buzz today in the computing and IT world about something that is being called “Web 3.0″.  This is supposed to be exactly what the label implies: the next generation of the Internet. The next great quantum leap forward in communications and doing business on the Internet.

We are currently residing online in Web 2.0. If “Web 1.0″ could be considered just getting the Internet up and running and working out the incredible “bugginess” of its original platforms, Web 2.0 was what we first reached at the dawn of the 21st century. Computer programmers are basically the ones who first notice any quantum leap forward in the entire fabric of Internet applications, and when they mutter “Web 2.0″ they mean an Internet with:

* enhanced communications by way of social-networking technology;

* improvements in communications and interactions between separate software applications by way of open Web standard applications for accessing and describing data;

* enhanced Web interfaces which mimic desktop applications’ real-time responsiveness inside of a browser window.

Now, say those who believe that Web 3.0 is landing on the White House lawn momentarily, we are about to see implemented a new Internet experience, one in which the Internet “gets smart” at long last and becomes much more like Artificial Intelligence (  A.I. )  This will, in part, be the “Semantic Web” that was prophesied at the close of the 20th century by Tim Berners-Lee, the creator of the World Wide Web. Read more…

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Many people are working on Internet-based knowledge-organizing technologies that stretch traditional definitions of the Web. Lately, some have been calling the technologies “Web 3.0.” But really, they’re closer to “Web 2.1.” !!! Here is the facts folks, Facebook, YouTube and the other social networks are beginning to penetrate the mainstream, but they are but a pixel in a much larger picture. Web 3.0 promises Much much more.

I have made numerous post about this on Facebook without naming names. Since posting on Facebook I have come under attack by many in the “RE Guru Circle” calling and emailing me complaining and thinking I was talking about them ! What does that say to you? To me, it seems I hit a nerve with a few people. I will not sit by and let a clever marketing ploy happen that will allow some people to position themselves in the market place as something they are not, or even have technology that claims to be web 3.0 when it is NOT! Consider the fact that MS and Google are only in beta with web 3 technology to test what can possibly be done.

I am not naming names, just that marketing with version numbers is not ideal. Here is what is important.. Just like a business plan, have a “web marketing plan” and it should take precedence OVER just relying on a number with technology. Numbers don’t really matter in the grand scheme, it’s really the engagement level and social collaboration and usability that is the real focus. Version #’s are really a distraction and point of debate for many who create and hype a lot of vaporware.

Lets take a look at a few videos

1.  The Evolution of Web 1.0,  2,0 and Web 3.0

2.  Now lets look at the problems still we are facing..

So where does that leave us ?  Do you feel like this now…..

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Let me make a statement about my view of the internet landscape!!  This is only the beginning “blurb” about this. I promise I will write in depth about this, and while you are waiting …

One only needs to look towards groups such as MIT’s Computer Science and Artificial Intelligence Laboratory, the World Wide Web Consortium, Amazon.com, and Google. All of these organizations are working for a smarter Web, and some of their prototype implementations are available on the Web for anyone to try.  Many of these projects emphasize leveraging the human intelligence already embedded in the Web in the form of data, metadata, and links between data nodes. Others aim to recruit live humans and apply their intelligence to tasks computers can’t handle. But none are ready for prime time.

Facebook, YouTube and the other social networks and blogs that fall within the scope of ‘Web 2.0′ may be beginning to penetrate the mainstream, but they are but a pixel in a much larger picture.

Web 3.0 is about openness. By “opening” application programming interfaces (APIs), protocols, data formats, open-source software platforms and open data, you open up possibilities for creating new tools.

Keep watching this blog for more

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