Real Estate Investing and Marketing

If you’ve been in the real estate business for longer than say, ten minutes, you’ve probably run across any number of self-appointed real estate “gurus”, claiming to have made outrageous amounts of money in the real estate market. There are several things which the websites (or emails) of these purported investment geniuses have in common that you’ll certainly notice. One is that many, if not most of these websites are trying to sell you something other than real estate.

Usually, they’re trying to either sell you advice along the lines of “how you can become a billionaire real estate investor just like me” in the form of e-books or courses. There are also those you who promote a “Done for You” real estate system which promises to make you immensely successful by taking all the work away from you. (Why don’t they just send you the big check too?)

This means one of two things: either these real estate gurus are intentionally trying to bilk people interested in making money in real estate investment with information which is at best flawed and at worst outright fraudulent or that these “gurus” didn’t really make their fortunes in real estate – if indeed they’ve made a fortune at all.

Like the saying goes, on the internet no one knows you’re a dog – they also don’t know that you’re not really a multimillionaire or that you actually know nothing at all about real estate!  Either one could be the case, but it’s far more likely to be the latter. Think about this for a minute. Have you asked yourself, How many of the “gurus” are really investing in real estate?

There is something very important that you should know about if you haven’t pieced it together already.  There is a select “members only group” of self appointed real estate gurus who get together every other month to come up with new marketing methods and “hype creation” to sell more product and line their pockets with dollars!  They decide when the hype is going to start, laying the groundwork building up until a big wave comes up with a sense of urgency that you have to buy NOW or this fabulous mthod of investing will be gone for ever!! (If you did this in the Stock Market, you would be jailed ) Read more…

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