Real Estate Investing and Marketing

This is a new age of blooming technology and internet networking. Everyone seems to stay connected to the web world more than ever.  People are connected at school, work, and anywhere and everywhere. You can tweet, update statuses, and upload photos either from the computer or straight from your phone. This makes staying connected so much more fun and convenient.

If you ever wanted to have your business get free advertising then this is the best time  in history since you have  so many non-stop social networking sites that can assist you. It has now made marketing even more personable than before which is a great marketing tool.  The key is to be active in the online world and to constantly promote and market the service or product you are selling. Even though you still will need to promote offline too do not think that internet marketing is easier. Internet marketing can be very time consuming too. Yes, it is conveniently done from the computer but it requires a lot of work on your part. So how can you get better at internet marketing? So how you get people to like your fan pages and any other pages you have out there?

Some Cool Technology:

There are software programs which can help you with your advertising and increase people “liking” your pages such as www.wildfireapp.com.

This software application captivates people by engaging them in different contests and competitions. The idea is to get people on the web excited and passionate about something which has a direct relationship with your business.  This software allows  your campaign formats to be available on all the social networking sites.   Everything begins with one simple click and networking. Read more…

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The problem with the many guru selling real estate web site products is that they are only information marketers and have NO technology background.  They really only know internet marketing tactics to sell information products.  I have been trained in computer software systems and development and I take pride in staying a breast of the latest technologies and then mapping them to real estate lead generation.   The problem is that you should not use  the same internet marketing techniques  leads as information products.  Generating leads for real estate investing calls for methods that will make you stand out from the crowd and not just a copy cat.    Their sales pitches of ” done for you” ( Web 3.0, SIMS 2.o, Ibot, FreedomSoft) are no more than websites that are just another “me too”  website with some social media connectivity.  If you really want a done for you system, you have to have technology that would be classified as an Expert System.

Expert System are Key!

An expert system is software that attempts to provide an answer to a problem, or clarify uncertainties where normally one or more human experts would need to be consulted. Expert systems are most common in a specific problem domain, and is a traditional application and/or subfield of artificial intelligence. A wide variety of methods can be used to simulate the performance of the expert however common to most or all are Read more…

If you do not believe me,  click here for  the word from Google and also find out Whats new with Google Search

Overview of landing page quality

I. Definition

Landing page quality is one of several factors that determine a keyword’s Quality Score. The quality of a landing page is influenced by the usefulness and relevance of information provided on the page, ease of navigation, load time, how many links are on the page, and more.

II. Why improve landing page quality?

First, improving landing page quality can help you gain the trust of your customers and, therefore, keep them coming back to your site. You’ll also make it simpler for visitors to make a buy, sign up for a newsletter, or perform any other desired action. And finally, you can increase your overall Quality Score and lower your cost-per-clicks (CPCs).

For help making a high quality landing page, see Google  Landing Page and Site Quality Guidelines.

III. How landing page quality is determined

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The Wierman Group, a firm that markets 21st century tools for real estate investors, has debuted 3 new iPhone apps that will help investors save time and make smarter deals.

The Real Estate Investor Offer Calculator is an app that acts as a personal real estate assistant by automating calculations of the Maximum Allowed Offer (MAO), in order to ensure that the investor will make a profit in a particular deal.  This calculator takes into account property price, repairs, closing costs, profit, and other factors in order to instantly determine how much an investor should spend to purchase a property in order to make a profit. By using the Real Estate Investor Offer Calculator, investors can quickly determine whether or not to invest a particular property based on that location’s eventual profitability.

http://itunes.apple.com/us/app/re-offer-calculator/id368197435?mt=8

Next, the REO Deal Hunter application automates the search for properties in foreclosure. Each time an investor signs in to this app, they will be able to find the exact contact address for deeply discounted properties.  Investors can use this tool to learn of foreclosure properties in advance, and, unlike other similar free applications listed in the Apple app store, the REO Deal Hunter does not require the investor to subscribe to a web based foreclosure property search service.

http://itunes.apple.com/us/app/reo-hunter/id367316645?mt=8

Finally, the Real Estate Investor Alert application will search by zip code for deeply discounted properties that are currently on the market. On a given day, there may be numerous properties on the market that can be acquired for less than 50 cents on the dollar.  It’s also possible to acquire these properties without investing any of your own money or exhausting your personal credit resources. Using the Real Estate Investor Alert app will point you in the right direction toward finding and purchasing these types of properties.

itms://itunes.apple.com/us/app/re-investor-alerts/id368198665?mt=8

Check out the new Real Estate Resource Directory ! FREE

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Creating a “buzz” for your real estate businesses is essential. You got to get the word out.  Social Media is a great place to start.  But where?   There are a few people who promote a “done for you”  method,  BUT BEWARE!

As I have written before, social media is about engaging an audience,  It its not a “set and forget” one time action. There is no social media marketing wand that someone can wave and target  an audience that  ill automatically start coming to your website. And what works for one person may not work for another.  Throwing up a few pages around on different sites also will not work. See prior post on Web 3 service.

The process of creating a “buzz” doesn’t start from creating a Blog or creating a video, it’s a social media strategy that encompasses social media and word-of-mouth marketing.  You will find below a compiled a list of social media tools that you can use to build your social media marketing mixes.

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A ‘flashy’ website һаѕ bells аחԁ whistles, costs a ɡοοԁ fortune, аחԁ іѕ attractive tο tһе eyes. It’s functionality іѕ relatively high, bυt іt lacks tһе proper positioning tο іtѕ market. Using a fancy website mау bе easier, bυt incorporating tһе rіɡһt marketing steps іѕ חοt automatic. Millions οf websites аrе lurking online without traffic, sales, οr a рƖасе fοr tһеіr markets bесаυѕе tһе owners аrе חοt proactive. Placing аח emphasis οח marketing іѕ tһе first step іח generating sales fοr уουr business.

Understand Marketing

Tһеrе аrе thousands οf marketing articles online, bυt very few pinpoint tһе details οf marketing tһаt mаkеѕ a business stand out frοm tһе rest. Marketing іѕ a consistent, proactive activity tһаt requires рƖаחחіחɡ frοm day one. Yου саחחοt jump іחtο marketing blindsided οr уου mау tarnish уουr reputation over a few mistakes іח уουr campaign. If уου want tο market уουr services, уου һаνе tο ԁο іt rіɡһt іח a matter οf time. Sοmе entrepreneurs υѕе marketing services offered frοm experienced professionals wһіƖе others (Ɩіkе yourself) аrе trying tο learn tһе structure οf marketing аѕ tһеу ɡο.  It іѕ impossible tο learn each аחԁ еνеrу technique οf marketing іח one day ѕο сrеаtе a timetable tο add חеw methods аѕ уου work οח уουr website.

Fοr those real estate investors still developing tһеіr marketing рƖаח, іt іѕ time tο brеаk down tһе bone structure οf уουr site аחԁ tһе рƖаח οf  һοw уου рƖаח tο market уουr services online. Tһіѕ point οf уουr рƖаחחіחɡ stage requires focus аחԁ realistic expectations іח relation tο уουr budget, time, аחԁ knowledge οf marketing. Aftеr уου understand marketing’s purpose, integrate one tο two marketing techniques tο see wһаt works best. Yουr results іח targeted traffic frοm social sites, article marketing, аחԁ search-results саח һеƖр уου рƖаח fοr a complete marketing campaign fοr effective results. Read more…