Real Estate Investing and Marketing

Real estate marketing is like any other kind of marketing or list building: you’re trying to reach a niche market and must plan accordingly. You have to start by identifying your target market in order to develop your message convey exactly the kind of high value business proposition which your niche will respond to.

The first steps are to:

1) Identify your target market; start with geo targeting and work with the demographics from there

2)Decide how you want to be perceived by this target market and decide how you’ll foster this perception

3) Identify and refine your value proposition

Once you’ve done this, the next step is to develop and distribute your value proposition, making sure that your value proposition is perceived by your target market exactly as intended – in marketing, shaping consumer perception isn’t just the most important thing: it’s everything.

You have to start by positioning yourself to be perceived in a specific way; from here, you’ll need to maintain, develop, grow or alter this market position as you deem necessary.

The real challenge is putting these principles into action: Read more…

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Greenville based real estate investment expert Duncan Wierman has announced the upcoming launch of his Rapid Offer Generator software. This unique software application allows real estate investors to make hundreds of offers on foreclosure properties and then fax and email in to the agent.

The recession and accompanying credit crunch have led to an unprecedented number of foreclosure properties; and while it’s a tragic situation it has also opened up many new opportunities for real estate investment.

Foreclosed properties are available for a fraction of their market value, which has generated a lot of interest in the profits to be made through investing in the foreclosure market. However, not everyone is a real estate professional and a lot of newly minted property investors find it a challenge to locate, analyze suitable properties, or make offers and close the deal. To address this need, Wierman has developed a tool for investors eager to make the most of the current real estate market.

Rapid Offer Generator’s creator explains his new real estate investment software, saying “A lot of people are seeing that there is a sort of silver lining to this particular dark cloud; with so much foreclosure property out there, people who never thought about getting into real estate before are starting to take notice of the opportunities out there”. Read more…

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