Update and Changes to Google’s Handling of Mobile and How to Get More Clicks To Your Website on Facebook

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   10 Things you might want to know:

1.  Yahoo Replaces Google As Default Search Provider in Firefox Did Yahoo just take a huge step forward to replace Google in searchers’ hearts? Time will tell. Meanwhile, Google’s investing in its mobile experience by helping users find mobile-friendly pages and axing the mobile local carousel. So while you’re keeping an eye which search engine is really referring your traffic, make sure those landing pages are mobile-ready (for reals).

 

2. Illustrated Guide to Advanced On-Page Topic Targeting for SEO And when was the last time you thought seriously about how your content was helping your SEO (besides the usual “can haz content”)? Cyrus Shepard illustrates the concepts you need to be taking advantage of.

 

3. The Smart Marketer’s Landing Page Conversion Course Landing pages are about so much more than content. Learn everything you need to know in this online guide from Unbounce. And if your landing page includes a video, here’s how to decide where to host it.

 

4. Facebook News Feed FYI: Reducing Overly Promotional Page Posts in News Feed Facebook’s kicking those overly promotional posts to the curb. Does that mean your content will finally get seen? Buffer’s Kevan Lee tests the standard advice to see what it really takes to get clicks. Once you get that all figured out, think about whether it’s time to invest in Facebook Places.

 

5. 10 Things That Expose Good Sites to Google PandaAre you running afoul of Google without even knowing it? Adam Sherk offers a checklist of things you need to consider (and probably fix). And if you think you’ve been hit by Panda, make sure you’re not actually looking at the wrong algorithm.

 

6. Some Analysis of All Hacker News Evergreen StoriesIf you’re finding it hard to prioritize evergreen content, Ben Autrey’s analysis of what’s working for Hacker News might just give you the inspiration you need. And remember that even evergreen content needs to be shared, here’s how to find the influencers who will actually share your stuff.

 

7. How Can the Value of Top-of-Funnel Channels be Measured – Whiteboard FridayRand Fishkin shows you how to measure all that seemingly intangible top of funnel marketing. Now go prove that ROI. And don’t forget that trust is an important part of any funnel.

 

8. Twitter Now Lets You Search for Any Tweet Ever SentDoes Twitter finally get search? Not only can you now search every tweet ever sent, but they’re making their hashtag pages SEO-friendly. So go get more followers already.

 

9. Beyond Followers: How to Achieve True Engagement with Social Media But wait. Are followers really what you should be measuring? Erica McGillivray helps you understand the importance of engagement and how to measure it. Read this, remember to be intentional with your goals, and you’ll put yourself well ahead of the competition.

 

10. This Graphic Translates Web Design Feedback into Plain English Client-to-consultant (and cross-team) communication is often a challenge. Alan Henry strips away the jargon for this fun interpretation of what all that feedback really means.