Have you checked out If This Then That (IFTTT) to use as real estate technology? Basically you can create automatic actions to be performed over pretty much anything you could want or think of. Want to save all those houses in a Google doc automatically? Check. How about getting an email every time someone is moving to your city? Or getting alerts sent straight to your phone when a certain type of home pops up for sale in your area? Can we say sign me up for more home sales? This is lead generation FOR FREE. This is some pretty handy real estate technology. IFTTT will save you a lot of time while actually giving you legitimate leads you can follow up on.
IFTTT – If THIS, Then THAT
IFTTT is a web-based service that was created in 2011. To date, the company has received $38.5 million in venture capital through three rounds of funding.
I guess they must be doing something right, eh?
The concept is pretty simple. The program develops relationships between different apps and websites that you use on a daily basis. It does this by creating “If THIS, then THAT” statements, also called “recipes.”
Want your weather app to text you when it’s going to rain so that you remember to pack an umbrella? IFTTT can do that.
Want Nest to turn your lights on when the iPhone clock strikes 6pm? No worries. IFTTT can do that, too.
Essentially, it creates a hypothesis-conclusion relationship. Just like the conditional statements we learned about in high school science and math.
Although the functionality of IFTTT is seemingly limitless, I’ve listed three different ways that one can generate leads for free using the program.
1. Twitter > Text Message
This first recipe creates a relationship between Twitter and the SMS function of your phone. Whenever a realtor or wholesaler in my area sends out a tweet with the hashtag (formerly known as pound sign) #realestate, I wan’t to be notified. This recipe allows me to get a text message any time that happens so that I don’t need to be constantly checking my feed.
Since this is the first recipe we’re making together, I’ll go step by step.
2. Zillow > Evernote
This second recipe creates a relationship between Zillow and my Evernote notebook. Whenever a new property shows up on the pre-determined search that I’ve created in Zillow, it creates a new note within a notebook on my Evernote account (yes, I just realized that I used the word “note” a lot in that sentence). Personally, I use this to hunt down new foreclosures and pre-foreclosures.
3. Craiglist > Email
This final recipe is my favorite by far. It creates a relationship between Craiglist and my Email account. Every time someone mentions the word “owner-financing” or “FSBO” within the region that I invest, it sends me an email.
Lots of owner-financed properties are listed on Craigslist, and this is a great way to be the first person to know about them.
Well, that’s it for now. Remember, there is a ton of functionality when it comes to IFTTT, so I’m sure there are plenty more ways you can use it in your real estate business.
If you come up with any new recipes, feel free to post them below in the comments section or over on the forums. Best of luck!
1. Downloand IFTTT
Its available on Android, iOS, and your computer.
2. Sign up for your free account.
3. Open it up
Browse “recipes” that are already made. They have a LOT you can choose from.
4. Narrow your search to “Real Estate”
You’ll see recipes pop up almost immediately. Browse through these until you find one (or more) that you want.
5. Click on the recipe
As an example, we chose “If a new real estate listing is found for a specific location, send the address to me.”
In the URL section you will have to go to Zillow.com on your browser and put in a search criteria for a city or type of home you want.
6. Put in your search parameters and copy the URL.
Paste the URL in the search area from the picture in step 5.
Then all you have to do is follow the step by step instructions it gives you and click “Finish”! It really is that easy.
You can also create your own.
1. Go back to the browse page
Switch it from “Browse” to “Manage”.
Then click the “+” sign to start your very own recipe!
2. Click on the blue “+”
3. Select your “if”
Scroll through until you find one that interests you. We decided to go with Twitter. In the drop down select “New tweet from search”.
4. Next you will want to search in Twitter
Search for criteria that satisfies what you are looking for.
For us, we are looking for people who are moving to San Diego. After searching in Twitter for “moving san diego” we saw that in most of the tweets people were talking about moving to San Diego soon. Type in your search criteria JUST as you had it in the search box in Twitter. Click “Next” and it should look like the picture below:
5. Click on the red “+” for your “then” selection.
6. After you make your selection
(if it is in fact an email) it will look something like this:
7. Click “Finish”
Voilà! You have set up an automatic recipe to give you free leads and hopefully get you a few more home sales while you’re at it!
8. Turn recipes on or off
All you have to do is go back to your “Manage” page and click on the little buttons next to the recipes to turn it on or off.
Simple right? Have fun scrolling through all the different recipes you can create, we sure did! The next thing they need is to add Showing Suite on there, but our stuff is already pretty automated and customizable. Just another real estate technology to add to your arsenal.