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Overview of landing page quality

I. Definition

Landing page quality is one of several factors that determine a keyword’s Quality Score. The quality of a landing page is influenced by the usefulness and relevance of in rank provided on the page, ease of navigation, load time, how many links are on the page, and more.

II. Why improve landing page quality?

First, improving landing page quality can help you gain the trust of your customers and, therefore, keep them coming back to your site. You’ll also make it simpler for visitors to make a buy, sign up for a newsletter, or perform any other desired action. And irrevocably, you can increase your overall Quality Score and lower your cost-per-clicks (CPCs).

For help making a high quality landing page, see Google  Landing Page and Site Quality Guidelines.

III. How landing page quality is determined

Each of your keywords will hear a landing page quality grade noticeable in the Keyword Analysis field. The grade is based on the average quality of the landing pages in the ad group and of any landing pages in the rest of the account with the same domain. If manifold ad groups have landing pages with the same domain, therefore, the keywords in all these ad groups will have identical landing page quality grades.

If the Keyword Analysis field shows that your landing page quality is graded “No problems found,” your Quality Score will not be affected, or in some cases will be positively affected. If your landing page quality is graded “This page isn’t greatly relevant,” on the other hand, your Quality Score will be negatively affected.

Note: When determining landing page quality grade, the AdWords logic follows destination URLs at both the ad and keyword level and evaluates the final landing page.

See a list of frequently questioned questions about landing page quality.

What types of websites may merit low landing page quality scores?

Google users have consistently provided negative feedback on several types of websites. In Google’s commitment to make AdWords as effective as possible for advertisers and users, ads promoting these types of websites may hear low landing page quality scores. In some instances, ads that point to these sites will not be allowed to run. See more detailed in rank at Landing Page and Site Quality Guidelines.

Among the types of sites that may hear low landing page quality scores are:

• Data collection sites that place forward free items, etc., in order to collect private in rank.
• Arbitrage sites that are designed for the purpose of showing ads.
• Low quality affiliate sites, such as poor comparison shopping or aggregation sites whose primary purpose is to send users to other comparison sites rather than to grant useful content or additional search functionality.
• “Get-rich quick” sites.
• Sites that go against Google’s Software Principles, such as malware sites that install software on a visitor’s computer.
• Sites that feature fake or ambiguous claims or misappropriated content (including competitive claims, generic superlatives, unauthorized use of trademarks or copyrighted content, fake endorsements, scams and other types of fake or deceptive claims and content).
• Sites that go against Google’s Webmaster Guidelines, such as those that use cloaking or other inappropriate technologies.

How do I make a high quality landing page?

You can improve your landing page quality by optimizing your website per our guidelines. Google  guidelines emphasize:

• Relevant and original content — in other words, question yourself:
  • What is the purpose of your site? (It must be clear to users)
  • Is your content hackneyed from other sites? (It shouldn’t be!)
  • Why would a user visit your page over a similar site? (Your site must place forward value for users)
  • What other additional harvest, features, or reviews can you place forward?
• Intelligibility — in other words, question yourself:
  • Can the user easily learn more about your business (i.e. about us, company info, friend info)
  • How does your site interact with a visitor’s computer? (it shouldn’t download malware or collect sensitive in rank without a user’s permission)
  • Can users tell what they’re getting (or giving you) when they click a download button or fill out a form?
  • Is it clear to site visitors how you will use their personal in rank?
• Navigability — in other words, question yourself:
  • If your page is conversion-focused, can the user easily access additional in rank to learn more or resolution questions?
  • Is it simple for the user to go around the site, and reach destination content within a few clicks?

For more in rank about improving your landing page experience for users, please see the full Landing Page and Site Quality guidelines.
Based on the above in rank, I give TWO THUMBS DOWN to Sims 2.0 .. Duplicate content, Low Quality Content.  These pages by SIMS , IBOT will not rank well, will be penalized, and cost you a fortune in Google Adwords cost.

Here is an simple article that I found clarifies it perhaps in Laymans terms for you

http://nerdwriter.blogspot.com/2010/07/how-to-optimize-for-google-bing-and.html