Convincing your prospects that your service or products worth investing in can often be a challenge. However by adding video into your marketing mix, you can greatly reduce client resistance and improve your conversion rates. This is because video provides a personal, visual, audio and physical demonstration of exactly what they will get if they decide to purchase from you.
Here are some advantages of video marketing over article marketing:
Video is entertaining - a large majority of people would rather watch a video about a subject than read a book, which explains why the movie industry is so successful and why YouTube has billions of video views per day. Of course, anything entertaining sells better so using video to market your products and services is a smart choice to plug into the entertainment psychology of prospects.
Video enables you to showcase your product and service in great detail in a concise and entertaining manner compared to text. Just imagine how difficult it would be for an auto dealer trying to describe the latest Ford model he has on offer compared to his competitor who shot a video of the actual car. Physical products work well with video marketing as their video images alone help to sell the product. Indeed some videos don’t even require a voiceover if you know how to properly showcase the physical features of a product.
Video also provides a faster way to communicate to people. A short and well produced 2 minute video can speak more than a 1000 word article that takes 10 minutes to read.
Video has fewer distractions – often once people start watching a video, they will often watch it to the very end as compared to text where slight distractions can break their train of thought. Video provides a way to get your marketing message across uninterrupted.
Videos are easier to produce than articles for most people. Most business owners and people in general hesitate when asked to write an article, but can readily agree to hold a camera and shoot a video . With the advent of smart phone cameras and easy to use digital cameras, just about anyone can shoot a video making it a simple, quick and cheap option to any business owner.
HERE IS HOW YOU CAN MAKE VIDEOS FOR FREE ONCE YOU UPLOAD THEM TO THE MAJOR ARTICLE DIRECTORIES
Step 1 - Download in Google Chrome Browzer
Once the plugin is installed, you’ll see the filmstrip icon in the top right corner of your Chrome address bar whenever you’re any one of the six article sites. When you’re reading any article, clicking the AVR One-Click icon converts the current article, shows the preview of the video article and let’s you download the AVI file or distribute to video sites almost instantly. Your newly converted video is saved in your AVR account automatically.
All you need to do is to click this icon and your article will be converted to a video right infront of your eyes.
You can then choose to download this article to your computer as an AVI Video, or to share or distribute this Video to Social sites like Facebook, Twitter, Your WordPress and Blogger blogs or to top Video Websites like Youtube, Metacafe,etc.