6 Reasons Why Real Estate Investors and Marketers Should Be Pinning on Pinterest

Pinterest is the fastest growing website in internet history.

If you haven’t heard of Pinterest, the newest social media superstar, you may be missing out on a critical component of a rounded Internet strategy.  This social site is gaining substantial momentum and gives you another great opportunity to connect with potential home buyers and sellers. Users are sharing their likes, styles and favorite items with one another, giving you the opportunity to stay up-to-date on the latest trends as they relate to your audience.

Gorgeous photos can be one of the best ways to sell real estate, and Pinterest.com is one of the fastest growing tools for getting those photos into the homes of buyers and sellers. This innovative social networking site truly has the potential to increase leads and generate new traffic to your site with each pin. If you haven’t considered Pinterest before, you might now.

Pinterest has taken the lead in “buzz” among social media early adopters. And for good reason.

Here Are The Top 6 Reasons You Should Begin Pinning on Pinterest:

1. It’s fun!  Pinterest is high on the fun factor, and easy to use.

This is not a social media site that will take a lot of time to learn or use. Check out a few people who you know are on Pinterest and you’ll get the idea very quickly. The visual quality to the site means you can scroll through the Pins of the people you follow for a few minutes at a time, or for hours. You do not engage in conversations, so you can come and go whenever you like. There is the option to like someone’s pin, rep-in it or comment on it.

2. It Lets Your Personality Shine.

Create pin boards of your houses for sale,  neighborhood happenings, or your town’s best restaurants, or architectural styles in your area and away you go or just bout anything to engage other attention.  Think about other factors that influence the buying or selling of a home. Buying a home is an emotional experience and often times lifestyle choices play an important role in the decision-making process. Include photos of the local community, things to do in the area, school information and more. Over time, you’ll have another factor helping you become the resource for your region. You’ve created a personable way for people to get to know you.

Beware of  in-your-face marketing. Remember there is more to it than just sharing your listings. You don’t want to turn people off to your pins before you even get started. Pinterest should not be used only as a vehicle to promote listings, rather it’s a place you can post beautiful photos to show your followers the types of homes you represent. Be sure to provide value to your customers in addition to spotlighting featured homes on your site.

3. SEO Link Building

We definitely cannot forget about the SEO love this site provides! Each pin links to a specific site where users can go for more information. If you’re linking to an Individual Property Website with an image of a new property for sale, every time that particular pin is “re-pinned”, the link will direct others back to your site as well.

People think in pictures, and Pinterest is extremely visual, fun and easy to use, it lets the your personality shine and also helps you with your website search engine optimization too.  You will get plenty of great quality backlinks.  Simply create “pin boards” for your photos, and you arrange them in visually interesting ways then backlink to photos from your own blog or web site, One mistake I made early on was uploading my own photos. I seldom do this anymore, and only when I want to pin something I won’t be able to put on my web site first.

The best bang for your buck is to craft a blog post and insert a photo you also think would be great on Pinterest.

If you’ve been blogging for awhile or have a robust web site, go back through old posts and find photos for Pinterest. You can pin something you posted two years ago and create an instant backlink to your site from an old post. Pin photos from web sites or upload your own, but don’t steal them (as in from Google Images.) Copyright laws still apply.

4. It Enhances Your Keyword Strategy.

When you pin a photo, you also create a caption. Consider how you can use the captions to focus on specific keywords within your Internet strategy.

If you want to be found for “Tulsa,” have a pin board or two that focus on Tulsa.

pinhomePin photos of the area or local Tulsa happenings – and use “Tulsa” in your captions. Do you want to be found for “Beachfront in Bimini?” Use the opportunity to write about beach property and the beauty of Bimini, then pin the photos to a Beachfront in Bimini pin board on Pinterest.

5. It’s a Digital Memory Enhancer.

We’re all prone to forgetting.  Surf the Internet for more than a few seconds, and you’ll undoubtedly think, “I should come back to that.” Or, “That’s what I want my garden to look like this summer.”


While there are many outstanding sites for cataloging articles, RSS feeds and ideas, Pinterest lets you catalog photographs. The photographs on your boards will remind others about the cool new kitchen design you saw or have. Don’t forget to pin the photo when you see it – it won’t enhance their  memory if you don’t get it on your board.

6. You and Your Boards Can Be Followed.

An interesting feature on the Pinterest site is that you can follow a person, or just follow one of their boards.

Some of your friends may want to follow everything you pin, and all of your pin boards. But the country barn lovers might only follow that board and skip the board you have on gardening. If you’re into contemporary design, you might find a lot of people following that, and fewer people following your pictures of cats. That’s OK. Pinterest lets people connect around shared interests.

Pinterest is growing exponentially at a mind-boggling rate, which leads us to believe that it is not only worth participating in, but something that looks to have staying power.

Pinterest is a natural fit for real estate. Visuals of homes, design, colors and landscaping are all beautiful on Pinterest. You now have the opportunity to craft your own visual expression of yourself and your brand with a single click. So get Pinning!  You’ll quickly connect with people who are interested in what you have to share, or tell about.
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