Real Estate Investing and Marketing

One of the biggest marketing trends in the area of Internet marketing is using social media to get traffic and awareness about your business.  Most business owners want to use social media for their business and start to look for help but the problem is that it seems everyone is touting themselves as a social media consultant. It’s hard to figure out who to trust when everybody claims that they’re the expert.

So how do you figure out which consultants to work with?  First, you need to separate from the people who walk their talk and the people who just talk.  Anybody can use social media sites but have they used it to promote their own business and for their clients?  Ask the consultant on how he personally used social media as well as for references to other clients.

Next, you need to find a consultant that knows how to use the different social networking sites to its fullest capacity.  Using Facebook is much different from using Twitter or maintaining your own blog.  There are different strategies that need to be put into place in order to build a following and communicate with them.  Likewise, you’ll have to set up different things for a blog such as commenting, RSS subscription, social bookmarking features, and more.

Third, find out if the consultant can measure the results.  So you’ve set up a Facebook and Twitter account but did it really translate into sales?  Some businesses are looking to communicate through multiple channels but small businesses need to turn their marketing into profits.  You need to find an expert that knows how to use these mediums to bring in more sales.

Fourth, look at their presentation from their portfolio, personal site, and background.  A qualified consultant should have a good portfolio for you to look at, a well designed professional site, and can verify any experiences they had working with well-known clients or businesses. Read more…

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One of the newest forms of  hype information “gurus”  are  pushing is for real estate  investors to use Web 2.0 .  This basically means they want real estate investors to be marketing on social networking websites to connect with prospective clients.   The problem that many of these investors are running into, is that they are not able to effectively generate the leads, or when they do, they are not convert these interested parties into actual clients.

Yes, Web 2.0 can be used as part of a larger marketing strategy,  BUT it is not a “miracle” pill!! Web 2.0 and marketing thereupon still has some inherent factors that you must realize.  Firstly that many people who get involved,  quickly lose interest !!   There are a few things that you should avoid that will give you a much better chance of succeeding using Web 2.0.  Many of these gurus have not even figured out yet!  (It never ceases to amaze me how  small their social networks are as information gurus, yet the  pump you full of their expertise??  Would you not want to follow someone who has “mastered” marketing? )

The first thing that you must do is make sure that you commit to a schedule each and every day. You must publish your listings and pictures at the same time every day so that interested parties will know when to look. The problem with releasing this information at random times is that most people have hundreds, if not thousands, on connections on these sites. Therefore, they are receiving an overload of information every day, so they have to filter through this information and pick out the things that they are truly interested in. All it takes is for someone to miss your listings once for that person to move on to someone else, so it is well worth your time to make these posts. Also, make sure that you monitor your company on a consistent basis, as this will allow you to answer any questions that potential clients might have immediately. By actually communicating with people by using Web 2.0, you can bring your services into these peoples’ worlds, which will make you much more accessible for them.

When you are making your daily updates or posts, make sure that you provide value for your followers. If these people feel as though reading what you have to say is a complete waste of time, you will not have a whole lot of success. Even if you do not have many new listings on that particular day, you can still provide these people with information that they can use. You do not have to write a whole lot, but it will be well worth your while to provide these potential clients with some information that can help them going forward. Read more…

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Is Using Aegis JV Partnership Funds a Good Deal?

Real estate investing can be very easy when you have money lined up to invest with. Individuals with the aptitude to find and analyze deals and use private money stand to gain huge profits as they flip houses strategically.

The Questions you have to ask yourself are,

• What is the deal’s value in comparison to the funds?
• What amount of profit can I make?
• How do you fulfill investing obligations proceeding the deal?
• How much is the funding really worth?

All of these questions deserve relevant answers that include identifying pitfalls of venture capital partnering, advantages of using private money from investors and while increasing profits while reducing risks.

Loss of Profits with Partners

Venture capitalists firms expect high fees or returns or both on your deals.  By offering such high fees, you are placing your investment in a tight spot to squeeze profits. In the end, you begin to lose profits as the loan goes over a very short period of time ie. (90 days).  Venture capital firms expect profits whether you receive a return on your work or not. Read more…