Real Estate Investing and Marketing

Many real estate information gurus today are touting the benefits of  short sale investing. In a short sale, the investor  is taught to submit an offer far below its current value.  It’s up to the investor to influence the agent doing  the BPO through documentation showing why his offer should be accepted.  Virtually always, there is an impending foreclosure against the home and it’s alleged that it’s in the lender’s best interests to sell it off asap in order to cut losses. The home owner’s financial hardship and the difficulty with selling off the property without a deeply discounted price are also argued for.

Many gurus are promoting the short sale investing method as a way to create fast cash.  Wrong.  A short sale deal can take anywhere from 90 to 180 days.  This is because of, and the exact time frame dependent upon, the need for negotiations between the lender and the investor . The quality of the documentation also comes into play, reviewing the HUD , etc.  Nevertheless, as already stated, we have been hearing a lot about the beauty of the short sale. It is supposed to be a quick and easy way to make a lot of money even if you have very little skill in real estate selling. But the truth of the matter is a far cry from that often-sold fantasy. Read more…