Creating a “buzz” for your real estate businesses is essential. You got to get the word out. Social Media is a great place to start. But where? There are a few people who promote a “done for you” method, BUT BEWARE!
As I have written before, social media is about engaging an audience, It its not a “set and forget” one time action. There is no social media marketing wand that someone can wave and target an audience that ill automatically start coming to your website. And what works for one person may not work for another. Throwing up a few pages around on different sites also will not work. See prior post on Web 3 service.
The process of creating a “buzz” doesn’t start from creating a Blog or creating a video, it’s a social media strategy that encompasses social media and word-of-mouth marketing. You will find below a compiled a list of social media tools that you can use to build your social media marketing mixes.
In the world of marketing, there are no shortcuts. The way to any successful marketing campaign has always been paved with hard work. Of course, this does not mean that you cannot have occasional and sporadic successes once in a while when you are not putting any significant effort into it. However, if you are looking for longer term and sustainable breakthrough, you have to expend considerable amount of effort in order to reap accordingly.
It is all-to-easy for one to always gravitate towards what seems like the easiest solution to any circumstance. Unfortunately, many real estate investors have fallen into this trap by expecting lead generating companies and web site companies ( think Web 3.0) to provide them with hundreds of quality, ready-to-buy leads virtually at the drop of a hat, and that will take them towards the echelons of real estate success. At a time when the market has taken a slight downturn, many investors, and more so new investor’s, quickly turn to the Internet in order to generate profitable leads. This is not a bad idea in theory.
The hard truth however is this; there is no magic pill when it comes to reliable real estate leads. A daily commitment to growing the business and aiming for success is something that is required of the investor. Persistent effort is of fundamental importance. The old fashioned approach of generating and building leads at a personal level is still fundamental today. Trying to build on hundreds of leads simply forwarded to your email address by a link building firm is not something that is sustainable.
But is using lead generation firms really that bad? Well, at first glance, a lead generation firm would appear enticingly convenient and sweat free. These companies will correctly or otherwise claim to have the ability to make available to you hundreds or even thousands of solid leads for your choosing. However, taking a deeper look (before you sign up hopefully!) at these firms will start to reveal the reason for the growing dissatisfaction with their service.
One of the most brazenly absurd issues you may discover is the listing of either false names or persons that have completely no interest in real estate. All this is done under the guise of “pre-screened” names with the generous supply of phone numbers, and addresses from people within your area of business. You will be lucky to get away with a tongue lashing if you end up being the umpteenth investor to give someone a call that has not interest in buying real estate nor did permission to be contacted on the same. Read more…
The cycle has come back around again; there is a resurgence of interest in real estate investment roughly every 10-15 years and the craze is once again underway. Along with rising public interest in the investment opportunities available in real estate, there are the inevitable frauds, hucksters and other assorted parasites who come out of the woodwork to make money at the expense of gullible consumers.
Am I being fair to the latest generation of self styled real estate gurus? I’ll let you make the call. However, it’s apparent to anyone who has any real world experience in real estate investment that these so called experts are often anything when it comes to real estate, though many are undeniably skilled marketers. Would you prefer to make a real estate deal with an actual real estate broker/guru/mentor who knows the industry or a marketer just moving in on real estate in the hopes of making some money off of new investors? Again, I’ll let you decide.
The first thing that any investor needs to look at is the way that these real estate gurus get their message across. What you’ll see a lot of from these real estate investment “experts” is flashy websites, ( tho some have not even bothered to or run spell check before sending out emails or uploading site content) and above all, a lot of hype.
You’ve seen these marketing emails and websites before; they probably look more than a little familiar and it’s for good reason. Replace the words “real estate” with “Google money making machine” or “make millions working from home” or any other online marketing scam that’s going around at the moment and you’ll notice that their content is basically identical. Right down to the stock photos of people standing by yachts, limousines or palatial homes, these sites are like those run by scammers of any stripe, which should raise a red flag immediately. If you’re being offered something which seems too good to be true, it most certainly is. Read more…
Many people are working on Internet-based knowledge-organizing technologies that stretch traditional definitions of the Web. Lately, some have been calling the technologies “Web 3.0.” But really, they’re closer to “Web 2.1.” !!! Here is the facts folks, Facebook, YouTube and the other social networks are beginning to penetrate the mainstream, but they are but a pixel in a much larger picture. Web 3.0 promises Much much more.
I have made numerous post about this on Facebook without naming names. Since posting on Facebook I have come under attack by many in the “RE Guru Circle” calling and emailing me complaining and thinking I was talking about them ! What does that say to you? To me, it seems I hit a nerve with a few people. I will not sit by and let a clever marketing ploy happen that will allow some people to position themselves in the market place as something they are not, or even have technology that claims to be web 3.0 when it is NOT! Consider the fact that MS and Google are only in beta with web 3 technology to test what can possibly be done.
I am not naming names, just that marketing with version numbers is not ideal. Here is what is important.. Just like a business plan, have a “web marketing plan” and it should take precedence OVER just relying on a number with technology. Numbers don’t really matter in the grand scheme, it’s really the engagement level and social collaboration and usability that is the real focus. Version #’s are really a distraction and point of debate for many who create and hype a lot of vaporware.
Lets take a look at a few videos
1. The Evolution of Web 1.0, 2,0 and Web 3.0
2. Now lets look at the problems still we are facing..
So where does that leave us ? Do you feel like this now…..
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