Are you lacking in sources of good quality leads? Even tho I teach guerilla marketing, these traditional "old school" methods still work.

Here are the 11 most profitable o f these old school methods I’ve used  for lead generation

Sphere of Influence

Create a list of at least 100 people you know. Send out an introductory letter telling them about your service. Talk with each person at least every three months. Send them information of interest at planned intervals throughout the year. Consistently ask for and receive quality referrals. Remember, if each person you know also knows 100 people, well you get the idea.  ( Bird dogs, Private Money, )

Cold calling

Using cold calling effectively for sales lead generation requires five key ingredients. Target the market you are going to call. Know your objective (get an appointment, get a name). Have a memorized script. Smile. Be prepared for rejection. Have fun!   ( Motivated Sellers)

Knocking on doors

This method is much the same as cold calling. I used this very effectively in real estate. I used to knock on doors year round. Do you think people would remember someone who knocked on their door in the middle of winter?

(foreclosure marketing)

Farming

This is another technique that is used effectively in real estate and can be adapted to any product or service. Pick a market of 200 homes or businesses and become the only person they think of in regards to your product or service.   ( Pretty Home Selling  – Realtors Use this method still )

Seminars

Seminars are great for sales lead generation. People who attend your seminar have an interest in the information you are presenting and a need your service.   (Motivated Sellers, Hungy Home Buyers – Private lenders)

Mass mailing

Also known as direct marketing. Successful used of this method requires mailing a well written sales letter to a targeted mailing list.  (

Newspapers

Pay attention to the local news, business and announcements sections. Look for the people who get promoted, have babies, buy and sell homes and start up new businesses. There may be leads here for your product or service.

Email publications

Getting email addresses of past and current clients, your sphere of influence and any one else you come in contact with is a great way to keep in touch.

Hairstylist

Most everyone has a barber or hairstylist they use on a regular basis. When ever I’m in the chair the conversation covers a variety of topics.

Offer them a $1 for every card they pass out or motivate them even more by offering a percentage of the sale that result from their referral.

I’ve even picked up business myself while getting my haircut. Keep your ears and eyes open at all times.

Daily Contacts

Every day when you leave the house take twenty business cards with you and make it a point to give them away. That’s twenty cards times five work days. If you’re really ambitious, do it on Saturday and Sunday also.

When you’re looking to generate lots of quality sales leads the more lines you have in the water the more fish you’re apt to catch.

These are all effective methods of sales lead generation and should be used regularly.