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Googles Advice to Business’s On Line

Category: Today's News

A friend of mine recently interviewed Matt Cutts, a senior Google engineer, who’s also the head of their anti-spam team. In the interview he offered some advice for small businesses.

1) Start a blog to give your company a voice. You have a unique personality and a blog is a great way to get heard.

Don’t worry about negative comments, as you can always moderate those or filter them out, allowing only constructive comments to be posted.

It’s important to understand the benefits that blogs have in terms of creating user generated content and
the value of this content to search engines.

2) Definitely use videos. If you are creating a video this is a pretty simple process with great results.
All you really need to start with is a tripod, a camera, and a room. Then you quickly record it and put it on
YouTube. There is very little cost and it’s very simple to start out.

So there you have it, directly from the most widely nown talking Google head… start blogging and use video. That combo will give you the most exposure and bang-for-the-buck online.

I couldn’t agree more. Start a blog ( did I not say that already ???) and allow people to comment on your posts. This activity will literally force the search engines to come back and spider the new user generated content.

The videos you upload can be as simple as “show and tell”  of a house you have, or a personal message about your “special real estate services”  you offer. Think of it this way… if a picture is worth a thousand words, a four minute video has gotta be worth millions.

When you upload the video to YouTube, all you need to do, is link to the video from your blog, and you
won’t pay a dime for hosting it, even if it’s watched a bazillion times.

If you are not yet a member of my private member site..you should be! We break down the internet into small bite size activities to  teach you how to get all the motivated seller, hungry buyer and private lending leads you could ever want.


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