A ‘flashy’ website has bells and whistles, costs a good fortune, and is attractive to the eyes. It’s functionality is relatively high, but it lacks the proper positioning to its market. Using a fancy website may be easier, but incorporating the right marketing steps is not automatic. Millions of websites are lurking online without traffic, sales, or a place for their markets because the owners are not proactive. Placing an emphasis on marketing is the first step in generating sales for your business.
There are thousands of marketing articles online, but very few pinpoint the details of marketing that makes a business stand out from the rest. Marketing is a consistent, proactive activity that requires planning from day one. You cannot jump into marketing blindsided or you may tarnish your reputation over a few mistakes in your campaign. If you want to market your services, you have to do it right in a matter of time. Some entrepreneurs use marketing services offered from experienced professionals while others (like yourself) are trying to learn the structure of marketing as they go. It is impossible to learn each and every technique of marketing in one day so create a timetable to add new methods as you work on your website.
For those real estate investors still developing their marketing plan, it is time to break down the bone structure of your site and the plan of how you plan to market your services online. This point of your planning stage requires focus and realistic expectations in relation to your budget, time, and knowledge of marketing. After you understand marketing’s purpose, integrate one to two marketing techniques to see what works best. Your results in targeted traffic from social sites, article marketing, and search-results can help you plan for a complete marketing campaign for effective results.
Create a Plan
Marketing your website means knowing your demographic, testing techniques, and building new angles to increase visibility to prospects. Starting with a marketing plan requires one question – Who are my customers? What are their buying habits? Can they afford my services? What do I have to offer? Do I have the qualifications sought in my industry? Each question answers a problem many entrepreneurs neglect to answer during their business planning stage. If you start a real estate investing business without a marketing plan, your venture will fall short on day one. Your planning abilities begin now – and will need tweaking as you test different marketing channels over time. The plan should include:
1. SWOT Analysis
2. Competition Sheets
3. Demographic Report
4. Industry Publications (or blogs)
This is a simple marketing plan that can help you see where you stand in the world of online business. Today’s consumers demand a direct approach with no-fluff marketing tactics to get to their hearts. Some of you cannot afford professional marketing services, but you can approach your plan with as much passion as anyone else. This is your business and you have to tackle obstacles in every direction if you want to succeed.
Who are you and why should clients listen to you? You have to define yourself in order to get attention from prospective buyers. Your website must start your purpose and define your business’ place in your industry. Without definition, you are just another website with pretty photos of available estates. Try to take it one day at a time to learn where you fit in then take your place for good.
One Step At a Time
Do not jump directly into marketing without thinking about your abilities. Today’s investors are interested in savvy, noticeable marketers. If prospective buyers do not see your website, you have lost the battle in online marketing. It is important to take everything one step at a time if you are doing all of your marketing alone. Develop a timetable to complete certain milestones in your marketing such as writing an article series, connecting with prospective partners, and keeping a calendar of investor conferences in online communities. These simple conferences provide face-time, a moment of learning, and building credibility within online social networks. After integrating various strategies, start delegating tedious tasks so you can expand your marketing to another level.
Delegate Simple Tasks
How do you want to approach your market? It will take some time to develop your products, ebooks, and white papers. How much time do you have to market your business on a consistent basis? Some entrepreneurs focus on multiple tasks such as article writing, link building, and social networking in a system. You, on the other hand, may have a different schedule that requires finesse over time. A lot of today’s newest real estate investors are strapped for time because they are trying to sell their properties soon. At this point of your real estate investing business, you must delegate and automate certain tasks such as returning emails, writing press releases, and submitting articles.
Keep a Positive Outlook
Time management is key in managing a successful marketing campaign. You have to pay attention to your progress, make adjustments, and keep moving forward if you want to shine in your industry. Majority of today’s top real estate investors are known by their face-time to the world. If you want to make an impression on prospective clients, they have to know who you are from your reputation. A strong marketing plan can exert your experience, properties, and credibility more than any domain name. Your website is only the beginning of your business… now you have to earn your market’s respect with consistent messages in your campaigns.