Duncans Opinion on Product Launches

What? Another Product Launch?

When you are a real estate investor and you have a email address,  it is both common and expected to see wave after wave of new product launches being introduced. This is particularly true in real estate investing where most products target improving your real estate niche area or your marketing effectiveness. The question here is are these launches actually contributing to the same information overload that inhibits many from being successful? In many ways yes and here are 3 reasons why.

Instills Doubt About Your Current Direction

Most new products ‘target’ a new tactic or way of accomplishing a function or task. The sales copy used to promote the new product usually ‘attacks’ the conventional or currently used methods as being outdated or ineffective. For anybody reading this copy it is only natural to assume it will introduce doubt or erode their confidence in the direction they are taking. If absorbed in self doubt like this, your marketing effectiveness stands to suffer leading to frustration and failure! You must believe in what you are doing or you do not stand a chance at being successful!  Example :  SIMS – Website are Dead launch ( yet they sell websites, with squeeze pages)

Feeds Off Info Over Load

Products being introduced typically are accompanied by pages upon pages of content validating the product worth and offering a ‘new’ perspective on the state of the real estate industry.

When working online research plays a very big role in the operation of your business since it is how we improve. With that said submersing yourself in TOO much research can result in information overload leading to ‘analysis paralysis’ with neither being an asset upon which you can expect to make much if any progress!

Compels You to ‘Start All Over’

When any new product / system promises better results it is always tempting to give it a try. When in real estate investing  you cannot be constantly changing directions since you will never allow yourself to follow through on any of your prior efforts. Trial and error are part of being successful but your efforts must be given a chance to prove their effectiveness or lack thereof!

Product launches are a way of ‘life’ in the world of  real estate investing and most target helping businesses increase their effectiveness. Ironically enough however these launches can also create an atmosphere of information overload for many of the same people they target to help. This commonly results in a breakdown of business productivity due to a loss of focus preventing many from being successful online.  Just how many emails are needed to tell us about a new product launch?

As the discussion above suggest, when you are a real estate investor you must maintain your focus and learn to filter out any activity that has a negative impact on your efforts or beliefs. In doing so it increases your chances of experiencing the kind of results you want and need for being successful.

That being said, I would like to give you feedback from the information marketing side of my business who does monitor and promote launches occasionally if I think there is good potential for a win win scenario.

The best product launch of the year for overall effectiveness,  (yet annoying, and the same time funny) with dollars paid out to affiliates award should go  to Preston Ely of FreedomSoft.  Most people who promoted him made money, and from what I understand he was 100% above board in the numbers of sales presented and what was paid out the fastest.  His product may have been reworked copy of other systems that are currently on the market, but at least he added in some new functionality  to make  his website system better.

However, my suggestion is to stay focused on your current  real estate activities, give them time to develop to get results. Don’t jump on the “shiny bauble” bandwagon.  Don’t buy if you don’t need it.. you probably don’t. Most of the stuff you can probably pick up on eBay anyway after 30 days.  Product launches are about making the promoter money, not your real estate business.

One Response

  1. Eric medemar

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