The cheese is moving again. Today there is a lot of talk about “social ranking” to get to the top of the search engines. Simply put… If you have a high page ranking Twitter profile, the links you tweet will have an effect on the search activity related to that link.
Lets take this to the next level. What would you say if you got other “authority” Tweeters to re- tweet your information and that by doing so, you can literally influence the search engines to place you closer to users when they search for information on Google and Bing!
Google is now taking into account how many times a particular link has been retweeted. What does this mean to you as a real estate investor? It means that you must be more social. You must START tweeting!! That does not mean that I want you to blast out links to just sell your service or product! People are into connections. People want to connect with like minded individuals as its human nature. Keep in mind that you want to build legitimate relationships with other tweeters in your real estate niche .. (those that compliment you) and you will be in a better position to benefit from search engines social analysis.
Let me say this again, YOUR MISSION is to connect with like minded people and INTERACT with them!!! They won’t bite you, plus its actually fun! I have always said that the the purpose of doing your marketing is to build yourself into the “go to” person, or the “thought leader” of your area. You are the person with the information and you can help people with their real estate problems.
Do you see the potential now of how you can get to be king? Using social ranking strategies and providing good content can help you get to the top !! If you have not started using Twitter and Facebook yet in your marketing strategies for gaining rankings, exposure and awareness… you got to jump in now!
Here are some steps to benefit from these new signals.
1. Build quality relationships with high status tweeters. Make friends! Observe who has got high quality content and a great following. They typically talk to people on Twitter as opposed to just post their links. My software helps you with this !!!
2. Start replying to their tweets, retweeting their stuff and engaging them directly if you think their content is of high quality. The more you’re in their minds, the more link opportunities, retweets and shares open up for you.
3. Spend more time talking to people on your social networks. In the word of John Luke Picard of Star Trek ” ENGAGE” The social web is about engaging human emotion and connecting with people directly. Start getting social. Search engines are starting to notice ! Get your information in front of high status people and create massively powerful content for them to share with their audience.