How To Pick A Real Estate Website Provider

The very first thing I look for in picking a provider is not the back end functionality!  I look at the  front end “customer view” along with how that website is gong to rank in the Organic Search Results. Why?  No matter how or what marketing you throw at your website online, the search engines (and their Pay Per click programs) are going to treat your site according to how they view it to meet their requirements.  My goal is to get as much free traffic and the lowest cost per click in my advertising campaigns.

 

Enter Panda.

Panda is more a new ranking factor that has been added into the algorithm,  Panda is a filter that Google has designed to spot what it believes are low-quality pages. Have too many low-quality pages, Panda effectively flags your entire site. Being “Pandified”  doesn’t mean that your entire site is out of Google. But it does mean that pages within your site carry a penalty designed to help ensure only the better ones make it into Google’s top results.

Reference:

http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html

The majority of real estate websites like FreedomSoft, Open Road, and Real Estate Web Profits do not meet the guidelines to get high rankings in the organic search results.  The owners of these sites also promote the concept of Squeeze Pages (which not only is bad for SEO, but they are not credible in the public’s eyes).  Their Squeeze pages are  thin on content and provide no value to the search engines (nor potential clients view of their credibility)

From the Google blog,  the questions you need to ask yourself when choosing a real estate website provider ( if you want  to place high in the organic search results) :

  1. Would you trust the information presented?
  2. Is this information written by an expert, or is it more shallow in nature?
  3. Would you be comfortable giving your information to this site?
  4. Does the site provide original content or information?
  5. Does the page provide substantial value when compared to other pages in search results?
  6. How much quality control is done on content?
  7. Is the site a recognized authority on its topic?
  8. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  9. Is the information on the site  edited well, or does it appear sloppy or hastily produced?
  10. Would you recognize this site as an authoritative source when mentioned by name?
  11. Does this site content provide a complete or comprehensive description of the topic?
  12. Does this site content contain insightful analysis or interesting information that is beyond obvious?
  13. Is the site content short, unsubstantial, or otherwise lacking in helpful specifics?
  14. Are the pages produced with great care and attention to detail vs. less attention to detail?

Takeaways

If your website saw a traffic drop recently,  there’s a good chance you have a Panda-related problem.

Looking at rankings doesn’t paint an accurate picture of how well your site is performing on Google. Look at the overall traffic that Google has sent you. Losing what you believe to be a key ranking might not mean you’ve lost a huge amount of traffic. Indeed, you might discover that in general, you’re as good as ever with Google.

Choosing the correct real estate provider is critical to your online success. Don’t listen to hype in their marketing, but instead look at both the site structure, content, and back end functionality.

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