We want to:
- Keep our name at “top of mind”
- Market our services and listings
- Develop more prospects with interesting content
- Position ourselves as area real estate experts
All of these items are also the goals of a real estate blog. What are the challenges of producing an email newsletter? Many real estate professionals use newsletters, either in print or via email or both. The challenges are much the same for any media:
- Coming up with interesting and timely content
- Meeting a production or delivery deadline consistently
- Recipient list management
These happen to be very similar to the requirements of a blog. You must post frequently with content of interest to your readers. You can have both news reader and email subscribers. With these similarities, can an email newlsetter and blog work together? Actually, they can become one and the same as far as effort and maintenance, and the result is a better product! Once you commit to blogging, you’re doing frequent and hopefully interesting posts about your community and real estate.
With some blogging platforms, such as WordPress, subscribers can elect to receive your posts via email instead of using a news reader. However, this gets them an email every time you post, sometimes three or more a week. So, how can we have a regularly scheduled delivery of multiple posts in a pleasing format?
If you’re blogging, why not make that your email newsletter? Watch The Video Below To See Why:
Aweber is an email service which allows you to take any RSS feed from content you publish (like this blog), and convert it into an automated email newsletter readers can subscribe to. This way, you can focus on creating great content and let Aweber take care of the rest.
With Aweber, it allows you to manage as many campaigns as you want. Each campaign represents a different newsletter that your readers can subscribe to. Managing a large list of subscribers is effortless. The opt-out process, as well as subscribing/unsubscribing to individual campaigns can be completely automated.
Sign up For Aweber Test Drive Below: