Good SEO is a lot more than just having your page title in title tags and your heading in H1 tags.
Google cares about the service you are providing to Google customers and how relevant the content of your web page is to their needs. To find that out, Google applies a statistical mathematical equation based on statistical analysis of semantics as related to the specific keyword being used by the searcher, and the semantic content of your web page.
Internal linking: now there’s a new thing to most people, even though it has been relevant for the past few years. By intelligent use of internal linking you can lead your friendly neighborhood spider down any web you can weave for it. And you will benefit greatly by doing so, if you know where you should be leading it.
Internal linking strategy is a different concept entirely to an external linking strategy involving one way or two way reciprocal links back to your web page from that of another website. Most people are involved in that, but also most don’t know how to do it properly, and therefore don’t benefit. Let me give you a simple example.
You have a website with a page rank of 4 for your home page. Note that it is not your whole site that gets a Google PageRank, as it is properly written, but each individual page in your site is individually ranked. When you come across a website with a PR of 4 or even 8, it is the page you are looking at that has that PageRank. That will generally be the home page, and when you agree to a reciprocal link, guess what! Your link will be placed on a ‘links page’ in that site with a PR of zero. That’s right, a Google PageRank of zilch: and that’s the benefit you will get. Zilch!
If you place their link on your home page, or any other page with a PR of greater than zero, you löse out. Even if your page has a Google PageRank of only 1, Then You Lose Out! They get a share of your PR of 1, and you get a share of their PR of zero!
Stick that in your pipe and smoke it, and then tell me I don’t know what I am talking about as many have. Some of these many are so-called internet gurus and SEO experts that fleece you by promising you a Google Page 1 position for your site, when they can’t even get one for themselves.
If a site offers you a top 10 position, checkout their position by using their URL. If they were so good, wouldn’t they be in the top 10 for their URL? I would have thought so! But NO.
So, do what you can to understand what Search Engine Optimization is. What it really is – not what some would want you to believe what it is. Checkout the source code of successful sites and compare it to the unsuccessful sites and try to spot differences. If you cannot, then it is the linking strategies that make the difference. Whatever strategy you use, however, make sure that you fully understand it and that you are using it as it should be used. There are links and links – some better than others. Some can give you positive results, and some of your links can be very bad for you.
Do you know how to tell the difference? Most can’t, and so are led by what they read online. The problem is that since ‘most can’t’, most of what is written online is garbage. It is difficult to spot the truth from the opinion. It is truth that gets you a good Google or Yahoo listing, not opinion. The problem is that more people believe opinion than truth since they don’t know what truth is, and most of what they read is false opinion.
The best advice you can have is to checkout the websites that have succeeded and copy what they do. However, that is not as easy as you think since the off-site linking strategy that you cannot see is as important as the on-site SEO that you can see.
Our Local SEO Intel module of the Online Lead Finder software will help you analyze competitor sites, and provide you an easy roadmap to over taking their position.