Linkedin Pages enable businesses to develop more a robust Page and also offer more control on those pages.
Setting up a company page is free and the news is that LinkedIn added tabs that businesses will be able to populate with information at will: Careers and Products & Services. (Companies were able to add more features like Careers to their pages previously, but there was a cost and it was not sold through their ad sales reps.)
On Company Linkedin Pages,
you can add content to the Products & Services tab and each brand will have a greater extent of control over what is displayed on their Linkedin pages. These various products’ lists will be able to be showcased dependent upon which industry category your LinkedIn account is a part of. Businesses can also modify their pages to display the strongest recommendations to prospective customers in an attempt to exhibit the trust in their brand and accelerate the growth of their product.
With Linkedin Pages,
Companies can also add videos of products and services to their pages and feature particular products more prominently than others. In turn, LinkedIn members can recommend and review a product or service on a company profile and their recommendations will surface on their own profiles as well. Company Linkedin Pages will list the people who have recommended a particular product as well.
While Facebook is all the rage, there is a lot more utility and opportunity in this B2B network then is being surfaced right now. Although I have merged my professional and personal life on Facebook, here is real value in a strictly professional networking site. So I hope LinkedIn Pages will continue to grow and succeed and I look forward to its future innovation.
http://learn.linkedin.com/company-pages Company Linkedin Pages