Success With Social Media Begins with WHY?
The Manual - Social Media Marketing Principles
You need to go right back to the basics and ask yourself what it is your business actually does and why it does it. It is not enough to think of your social campaign in a vacuum. It is not enough to think of it as something separate and distinct from everything else you do. Rather, you need to look at this from the perspective of what you want to achieve and how you’re going to go about doing it…
The Golden Circle
‘Know your why’ is something of a catchphrase that has become popular among businesses and the origin of this lies with Simon Sineks’ talk on ‘The Golden Circle’.
Simon explained in a TED talk that there are three different ‘layers’ to what a business does – an outer, middle and inner ring that make up the golden circle.
That first outer layer is ‘what’ your company does. The second middle layer is ‘how’ you do it. And the final inner layer is why you do it.
Whatever your reason, this is your driving force, your ethos and your mission statement and this needs to lie at the center of your social media strategy?