I’ve never liked putting up signs—parking the car on the side of a road, dashing across a street without getting run over, trying to find a piece ground with rocks to sink the sign in.  My girlfriend would watch me  do it, and then she worried the entire time I was out there. BUT… at that time, we still believed in putting out signs. Why—because in terms of  marketing dollars spent per call, they the most effective way to advertise your home for sale. ( 40% of people buy houses from a sign they see while driving an area they want to live in)  Almost every investor we know uses at least some signs. (And since putting out signs is a pain—hire someone else to do it!)

There are some tricks to using signs

Hand-lettered is Best

 First of all, you want to distinguish your signs from that of the competition (e.g., every realtor in your city). And the best way to do this is with hand-lettered signs. I’m not kidding—put a hand-lettered sign on a busy street corner and you’ll probably start getting calls before you get back to your home or office. If you’re doing a lot of signs, printing them up with a hand-lettered font works almost as well 

The sign police

Quite a few counties and muncipalities have regulations against putting up signs. And those regs are usually accompanied by scary fines. I’m not recommending you break the law. And in our experience, for sale or for rent signs rarely draw the wrath of the authorities. Actually it’s not the authorities who collar the violators. It’s the self-appointed sign police in your local area. There are just some people who have no better cause than to rid the neighborhood of these terrible defacing signs. They either take action by slashing or spray painting the phone #, or by calling the authorities. If your called by either one of these groups, apologize profusely, find out where the offending sign is, tell them it was put there by mistake and offer to immediately take it down—and then do it. The sign police will be watching. Other Tips You’ll probably also want to know where the best place to put your signs, what they should say, how often to put them up, color, type of stake to use, etc.