I am going to share with you today some very simple ways to get the best deals in specific neighborhoods.\u00a0 If you are someone who is just looking to do 3 \u2013 5 deal a year, and do not want to travel far, this report is for you.\u00a0 There is no reason you can\u2019t make an extra 50K \u2013 150K per year working your own backyard.\u00a0 I have worked this technique to cherry pick some of my best deals.
\nYou can expand upon the below methods\u00a0 and take it to a much bigger level, but I want to start you off on a very simple approach that\u2019s getting a handful of quality deals that will really turn into a good year if you just focus on doing the right ones.<\/p>\n
I particularly wrote this report for people who have no money, no credit, and may not have the confidence to work outside their local area.\u00a0<\/p>\n
The techniques will help you as a smaller investor to become the King of the Hill that people will turn to.\u00a0 Why? As you get to know the smaller areas intimately, you are getting to know them inside and out. You become the expert for a small target market segment. You get to know each and every street. In many cases if you are out there all the time and you\u2019re really working your deals, you\u2019ll get to know the houses.<\/p>\n
Often times, someone calls me up and tells me the address and I know exactly what house they are talking about because I know the market so well. You probably won\u2019t even have to get in your car to go out and see the house.\u00a0 As you become familiar with those areas, people in those areas will also become familiar with you.<\/p>\n
When you are intimately involved with your target neighborhood and everybody knows you, you tend to find out about all the potential deals long before others do. When you\u2019re very familiar with the neighborhood, if there\u2019s someone who passes away, and half are going to be coming on the market soon, you tend to know about that information long before they\u2019ve ever hit the market.<\/p>\n
Another advantage is that your marketing is actually cheaper because it is laser focused. With these techniques, it doesn\u2019t cost that much and it\u2019s very easy to keep your name in front of these people. So if you become known and your goal again is to do a handful of real good quality deals.\u00a0 The people I know who use this approach do extremely well with it. The four people I know have actually moved or work the area they live in.\u00a0<\/p>\n
One of the marketing steps is to actually be a part of the neighborhood. If you\u2019re investing in an area and that\u2019s the area you\u2019re going to focus on and not do anything else outside of it, it does help to be there and people get to know you.<\/p>\n
But, let\u2019s just about all the ways that you would get your name out there. This is pretty much the same type of marketing that you would do if you\u2019re trying to make your name out in the broad market but you\u2019re going to be much more laser focused.<\/p>\n
Doing a mailer is a great, great way to get your name out to smaller neighborhood. If you\u2019re just focusing on, most of the times a neighborhood doesn\u2019t event take up the whole zip code. In some cases, it might only be 500 houses and as you do got all the 500 address within that neighborhood you could conceivably so relatively cheaply send a letter or a postcard to every single house in that neighborhood every single month.<\/p>\n
However, you can also get your FLYER hand delivered by the postman for as little as 12 cents a piece by using the mailing type “Postal Carrier Walk Route”. Ask your local postmaster!<\/p>\n
Many times working the local market, a very personal letter gets the best results. My letters are always very personal. I introduce myself by name. If I\u2019m sitting here in the neighborhood I\u2019m going to say “Hello my name is Duncan Wierman, I\u2019m a local investor. I want to come across to them a normal guy who they can relate to. I just say that I am\u00a0 looking to purchase homes in this particular neighborhood and if you happen to know anybody who has anything for sale or if you got a property you like to sell yourself please give me a call.” I\u2019ll pay referral fees. I might tell a little bit about of what I do. It\u2019s my hope and my desire to pick up some of the run down properties in this neighborhood and to renovate them and to help boost this neighborhood up.<\/p>\n
I make my direct mail very personal. It doesn\u2019t matter really what you say, as long as you are saying it!\u00a0 Keep your mail pieces short. I don\u2019t write long letters. If it\u2019s too long, people aren\u2019t going to read it. I just tell them a little bit of who I am and give me a call. It always serves me well.<\/p>\n
And for mailing on a very small, I would do letters not postcards. Test Test Test<\/p>\n
Send a batch of letters; Send a batch of postcards, Send Flyers. See what works for you.\u00a0 Use USPS.gov to manage your mailings.<\/p>\n
Keep in mind when you\u2019re doing that type of marketing is that you\u2019re not going to\u00a0 convert as many as those postcards and flyers into deals as somebody who has say a specific mailing list for landlords or bankruptcy or probate or something along those lines.<\/p>\n
You will get less calls but the purpose of you doing mailing in this neighborhood is to become very well-known. You\u2019re goal is only to pick up 4 or 5 good deals a year and the way that you\u2019re going to do that is when everybody in the neighborhood knows who you are in moment that there is need to sell you\u2019re the first person who comes to mind.<\/p>\n
So your mailing is going to take on different approach.\u00a0 Eventually somebody\u2019s is going to contact you and you are going to get a deal from it.\u00a0 It is all a numbers game after all.\u00a0 The primary focus of it is to establish you as the “go-to person” in that neighborhood.<\/p>\n
The second thing I suggest is to get your name in some of the local papers.\u00a0 Many times, neighborhoods may put up their own newsletter.\u00a0 My previous neighborhood even had a website to go along with their newsletter for only 10 dollars an advert!\u00a0 You want to be having an ad up on that paper on a regular basis. Again along with the mails and having something on the paper is just solidifying who you are, you\u2019re branding yourself on that area. If you\u2019re going be on that area all the time you\u2019ll going to want have signs on your vehicle the same way that you would that if you\u2019re driving anywhere else.\u00a0 FREE from www.Vistaprint.com<\/a> now.<\/p>\n Continue to keep your name out there. Let people see you. Let them see you in the area. Let them see your houses, your car parked in front of the house that you\u2019re renovating that you\u2019re currently working on. Just keep your name out there. Every time that you do a rehab, you should put a banner or a sign out in front of your property letting everybody know whose doing it and that you\u2019re looking for other properties. They can get the name of your website out there and go ahead and put something on there that you\u2019re looking to purchase more properties and the way they can contact you.<\/p>\n It is all a big branding exercise for you and in a small neighborhood that is easy to do. Talk to everyone you get a chance to when driving the neighborhood. Let them know you are buying property and ask if they would help you. Let them know that you can offer free help and a consultation if someone has any problems. I would also suggest establishing relationships with the local business owners. Maybe even use them for your own business that way they\u2019ll get to know you and they see that “hey this guy is real” and every time you\u2019re in there just say “Hey, listen you have anybody who wants to get rid of a house”? Just mention to them “Hey, listen if you know anybody who wants to sell his house this area, get their information from them, get their phone number and then call me up and if I purchase the house I\u2019ll pay you $2,000 , $3,000”. Basically you will be using the local business owners to be bird dogs.\u00a0 Through their normal businesses they hear about these things. They know what\u2019s going on.<\/p>\n Another thing that you can do with the local businesses is that if there are any opportunities for you to advertise through their businesses, you want to take advantage of it.\u00a0 That\u2019s going to be done very cheaply. Whether it\u2019s flyers, if it\u2019s a restaurant you might be providing their placemats that has your information on it.<\/p>\n I have one student who puts up his “I buy houses signs” inside pawnshops.\u00a0 The owner hardly charges them anything to have them up in there. They\u2019re just happy for the extra income. But they generate deals for him. Sure, you are not going to get a ton of deals, but if you only pick up one a year from each of them?\u00a0 Would that small effort and investment be worth it?\u00a0 Sure! The key to it all, in a large market or a small market is just to get your name out there. And for the part time investor it\u2019s very, very easy to do in a small market.<\/p>\n Remember to come up with a catchy “signature” ( a branding tag line) so when people get to see it they\u2019re always seeing the same thing over and over and over again and they know that it\u2019s you. And you\u2019ll eventually want to get to be known just if you\u2019re walking down the street or you\u2019re out inside the restaurant yourself and the people know who you are.<\/p>\n You want to do something to that house that stands out that only you do. For instance, one my friends what he does is every time he renovates a house does an absolutely beautiful job with the houses that he always paints the door red.\u00a0 It looks good but you can go up and down the street and see all of the houses that have red doors and everybody knows that he\u2019s done that houses.\u00a0 Come up with something unique to you that you can do that separates you from the crowd to get people to think of you!\u00a0<\/p>\n Remember, it\u2019s not about trying to dominate so you can buy every single house but it\u2019s dominating to a point where you are the first person who gets the phone call and you can pick up the best deals. If it\u2019s your goal to do four or five deals a year that makes you $30,000, $40,000, $50,000 each this is a very effective strategy.\u00a0 It will produce the results if you\u2019re getting your name out there and making everybody, making yourself known. The marketing is actually a whole lot cheaper than if you\u2019re trying to market to a broad market like all of Charlotte. But more importantly it\u2019s just, you can feel more comfortable in just knowing that if I focus on the right deal, I only need a handful of deals a year and I can really make a good living. If your marketing is designed or your business plan is designed where you need to come up with 25, 30 deals a year to make a living, you\u2019re putting a lot of pressure on yourself. You\u2019ve got to do an awful lot of marketing to make that happen. And you know I never had a peace of mind that these investors who only need a handful of deals a year needs to get in order to have a good living.<\/p>\n Recap of the three main benefits of this approach. I want to share with you one more\u00a0great tip to become the local market expert fast and create additional income streams. This is very easy to pull off in small markets. This is especially handy when there is no local paper serving a geographic area.\u00a0 Create your own newsletter!<\/p>\n One of my farm areas had 700 houses in it.\u00a0 Yet they had no area “gazette”.\u00a0\u00a0 It was very easy to put a few pages together and publish it as the South Hills Gazette.\u00a0 My whole agenda was advertise myself and write some articles on what is happening in real estate market there or write about this beautiful home that Duncan Wierman rehabbed and things like that.\u00a0<\/p>\n I like it when some of the local businesses just to put small business ads or something in there make it look like something but when you\u2019re dealing in a small neighborhood that is not that hard to do and you don\u2019t have to do it all the time. You might do it 3 or 4 times a year. Maybe every time you buy a new house you just go and you work in putting one of these things together and you get on to every house in the neighborhood.<\/p>\n Get some other business advertising on it or something giving people reason to open it up. And especially if you call it the name of the neighborhood gazette or something like that. People don\u2019t\u00a0 want to open it up and say,”Hey, what\u2019s going on here?” But by doing this you can begin to create something that people will look forward to.\u00a0 So this becomes something where you are really keeping everybody updated as to what you\u2019re doing and what\u2019s going on. They get to see the progress. They may out of curiosity go out start driving by. And now people are really beginning to see you as a real player in what you do. Because it\u2019s such a small neighborhood that\u2019s a very easy thing to pull off.<\/p>\n You just kind of go a couple of 8.5×11 piece of paper you can print with Vista Print for next to nothing.\u00a0\u00a0 Make it look nice and appealing to people who\u2019ll open it up. You start to create a little neighborhood paper and maybe get some other people, some businesses to contribute some articles but you can always get something in there about yourself.\u00a0 It gives you the opportunity to obviously not just write articles about yourself but you can put your ads wherever you want it to be. And it gives you “public endorsement” of your business.<\/p>\n The types of neighborhoods I suggest would be the 1,000 homes or less, nothing too big. An area of one thousand homes or less if want to dominate in that neighborhood. That size will generate all the deals that you need. NOTE:\u00a0\u00a0\u00a0 Now, you\u2019re not going to want to go into a newer subdivision or something like that because you know the homes are relatively new. You\u2019re not going to get the turnover. You really want to focus on older neighborhood that\u2019s where people have been living there for many, many years where there are some rental properties. And when I say many years and you want people who you know where properties are being turned over to states, properties are being turned over where landlords have them for many years. And they\u2019re just tired of them now. So you got to be in older neighborhood. Ideally if you could be in a neighborhood where everything is gentrifying and they\u2019re really tearing down the old or completely rebuilding the old and upgrading everything and making it new that\u2019s your obviously your best places but it can work in many other areas as well.<\/p>\n I hope that you can see that this report has given some “eye opening, kick in the butt motivation to get started. You don\u2019t need money, or credit.\u00a0 When I got started in the business, I didn\u2019t have any money and so for me I was doing a couple of different things that require money. I was always hitting the streets just looking for houses that would possibly fit the wholesale model, looking for run-down properties, looking for places that had signs in front of them, going through classified ads of newspaper. I had to do a lot more leg work just because I didn\u2019t have the money.<\/p>\n I also was getting to the MLS and just going through it and finding deals. I was always making offers on the MLS.\u00a0 Now I know you are probably wondering, how to you make offers with any money. I am going to share with you today some very simple ways to get the best deals in specific neighborhoods.\u00a0 If you are someone who is just looking to do 3 \u2013 5 deal a year, and do not want to travel far, this report is for you.\u00a0 There is no reason you can\u2019t make … Continue reading Market Domination Tactics for Local Area Neighborhoods<\/span>
\nOne of the other ways to drill down to local areas is to use FaceBook.com. You can easily extract people\u2019s names, phone numbers and email address from a specific area. Introduce yourself to them online; let them know what you do! This really is a very quick way to get into the market place.<\/p>\n
\nAn example is to get to know the local restaurants and bars and get to know the owners of these places because they know everybody else in the neighborhood. They know so many people in the neighborhood particularly those who have been there for a long time. They know most of these people on a first name basis. So you want to get to know these people and the thing that I suggest is going into a co-op with these business owners.<\/p>\n
\n1. You are the first to know about opportunities in your farm area.
\n2. it\u2019s easier to become known by the people in that area than by those who have to advertise all over town.
\n3. Marketing is cheaper because it\u2019s laser focused on that geographic area.<\/p>\n
\nI got involved with a person that I did bird-dogging for.\u00a0 The other person was the one who is actually buying the property. I was just doing all the leg work. And if you\u2019re the person who\u2019s going to go out there and hustle there\u2019s plenty of people who would want to work with you. You just need to present yourself as somebody who\u2019s credible, who comes across as professional.\u00a0\u00a0 So focus on all the cheap types of marketing and create the name for yourself.\u00a0 Its all about taking Action!\u00a0 Just take the action to become successful!<\/p>\n","protected":false},"excerpt":{"rendered":"