{"id":6619,"date":"2017-03-15T12:53:36","date_gmt":"2017-03-15T17:53:36","guid":{"rendered":"http:\/\/www.duncanwierman.com\/content\/?p=6619"},"modified":"2017-08-17T21:56:13","modified_gmt":"2017-08-18T02:56:13","slug":"social-media-marketing-principals","status":"publish","type":"post","link":"https:\/\/www.duncanwierman.com\/content\/social-media-marketing-principals\/","title":{"rendered":"Social Media Marketing Principals"},"content":{"rendered":"<h2 style=\"text-align: center;\"><strong>Success With Social Media Begins with WHY? &#160;<\/strong><\/h2>\n<p><strong>The Manual<\/strong> -&#160;<a href=\"http:\/\/duncanwierman.s3.amazonaws.com\/content\/wp-content\/uploads\/2017\/03\/Social-Media-Marketing-Principles.pdf\">Social Media Marketing Principles<\/a><\/p>\n<ul>\n<li><a href=\"http:\/\/duncanwierman.s3.amazonaws.com\/content\/wp-content\/uploads\/2017\/03\/Checklist.pdf\">Checklist<\/a><\/li>\n<li><a href=\"http:\/\/duncanwierman.s3.amazonaws.com\/content\/wp-content\/uploads\/2017\/03\/Resource-Cheat-Sheet.pdf\">Resource Cheat Sheet<\/a><\/li>\n<li><a href=\"http:\/\/duncanwierman.s3.amazonaws.com\/content\/wp-content\/uploads\/2017\/04\/Top-10-Social-Media-Marketing-Mistakes.pdf\">Top 10 Social Media Marketing Mistakes<\/a><\/li>\n<\/ul>\n<p>You need to go right back to the basics and ask yourself what it is your business actually does and <em>why <\/em>it does it. It is not enough to think of your social campaign in a vacuum. It is not enough to think of it as something separate and distinct from everything else you do. Rather, you need to look at this from the perspective of what you want to achieve and how you\u2019re going to go about doing it\u2026<\/p>\n<p><strong>The Golden Circle<\/strong><\/p>\n<p>\u2018Know your why\u2019 is something of a catchphrase that has become popular among businesses and the origin of this lies with Simon Sineks\u2019 talk on \u2018The Golden Circle\u2019.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IPYeCltXpxw\" width=\"460\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Simon explained in a TED talk that there are three different \u2018layers\u2019 to what a business does \u2013 an outer, middle and inner ring that make up the golden circle.<\/p>\n<p><strong>That first outer layer is \u2018what\u2019 your company does. &#160;The second middle layer is \u2018how\u2019 you do it. &#160;And the final inner layer is <em>why <\/em>you do it.<\/strong><\/p>\n<p>Whatever your reason, this is your driving force, your ethos and your mission statement and <em>this <\/em>needs to lie at the center of your social media strategy?<\/p>\n<p>So why-why?<\/p>\n<h2 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6623\" src=\"http:\/\/duncanwierman.s3.amazonaws.com\/content\/wp-content\/uploads\/2017\/03\/mindmap-300x158.png\" alt=\"\" width=\"361\" height=\"190\" srcset=\"https:\/\/www.duncanwierman.com\/content\/wp-content\/uploads\/2017\/03\/mindmap-300x158.png 300w, https:\/\/www.duncanwierman.com\/content\/wp-content\/uploads\/2017\/03\/mindmap-768x405.png 768w, https:\/\/www.duncanwierman.com\/content\/wp-content\/uploads\/2017\/03\/mindmap-1024x540.png 1024w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Success With Social Media Begins with WHY? &#160; The Manual -&#160;Social Media Marketing Principles Checklist Resource Cheat Sheet Top 10 Social Media Marketing Mistakes You need to go right back to the basics and ask yourself what it is your business actually does and why it does it. It is not enough to think of &hellip; <a href=\"https:\/\/www.duncanwierman.com\/content\/social-media-marketing-principals\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Social Media Marketing Principals<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":939,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[536,537,538],"_links":{"self":[{"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/posts\/6619"}],"collection":[{"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/users\/939"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/comments?post=6619"}],"version-history":[{"count":5,"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/posts\/6619\/revisions"}],"predecessor-version":[{"id":6882,"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/posts\/6619\/revisions\/6882"}],"wp:attachment":[{"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/media?parent=6619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/categories?post=6619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/tags?post=6619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}