{"id":770,"date":"2007-10-15T09:52:27","date_gmt":"2007-10-15T14:52:27","guid":{"rendered":"http:\/\/www.DuncanWierman.com\/content\/6-easy-to-do-action-steps-to-get-increased-response-from-your-direct-marketing-campaigns\/"},"modified":"2012-12-30T23:57:31","modified_gmt":"2012-12-31T04:57:31","slug":"6-easy-to-do-action-steps-to-get-increased-response-from-your-direct-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.duncanwierman.com\/content\/6-easy-to-do-action-steps-to-get-increased-response-from-your-direct-marketing-campaigns\/","title":{"rendered":"6 Easy-To-Do Action Steps to Get Increased Response from Your Direct Marketing Campaigns"},"content":{"rendered":"

I think it really goes without saying that direct mail marketing is a powerful marketing tool <\/em> for finding sellers who are motivated<\/strong>. When you combine direct mail marketing with the internet<\/span>,<\/strong> response rates increase significantly. It\u2019s important to provide quality<\/strong> information in the content of your marketing material, rather than just a simple “I buy houses” approach. Especially if you’re targeting pre-foreclosure, tax liens or any other type of list that will likely have sellers getting barraged with “we buy houses” letters. Offer them exclusive time sensitive information on your website to start sorting the leads.<\/span><\/p>\n

Try sending frequent<\/strong> mailings to your prospects that provide your website links to quality information that is beneficial to the seller, and provides information on how they can find help out of their situation<\/strong>.<\/span><\/p>\n

Sending repeat mailings with this type if information will help you to.\u2026<\/strong><\/span><\/p>\n

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  1. Establish your credibility<\/span><\/li>\n
  2. \n

    Develop a reputation as an industry expert<\/span><\/p>\n<\/li>\n

  3. \n

    Cultivate a relationship with your prospects<\/span><\/p>\n<\/li>\n

  4. \n

    Inspire loyalty<\/span><\/p>\n<\/li>\n

  5. \n

    And maintain regular contact<\/span><\/p>\n<\/li>\n<\/ol>\n

    The big mistake I see a lot of investors making is thinking that simply sending a single letter to a list of prospects — and then forgetting about it — is going to attract sellers by the thousands. Even if your list is highly targeted, this is going to produce disappointing<\/strong> results. <\/span><\/p>\n

    You need to be prepared to send a minimum of three mailings<\/strong> to each list. You will get much better results sending multiple letters to a smaller list, than a single letter to a larger list. If budget is an issue, then sending three post cards to a list is better than sending one letter.<\/span><\/p>\n

    Here are 6 easy-to-do action steps that you can take to generate high response rates using multi-step direct mail marketing campaigns… <\/strong><\/span><\/p>\n

    #1: Find a targeted list of prospects to send mailings to! <\/strong><\/span><\/p>\n

    The mailing list that you are using is of course is the most important component to a successful<\/strong> direct mail marketing campaign. Choosing your list may be the hardest part of the process, but there are many resources available for finding the right list.<\/span><\/p>\n

    I use the tax roll data from my county to find all the houses that I need. I am primarily a rehab investor, so I target specific neighborhoods, specific price ranges, specific last sale dates, and last sale amounts, and if the sellers mailing address is different from the property address.<\/span><\/p>\n

    Using several different campaigns, targeting different lists using a combination of criteria, I can hone in on the lists of prospects that I know are going to be possible rehabbers. <\/span><\/p>\n

    Here is an example of one of my most successful lists for Charlotte NC:\u00a0<\/strong><\/span><\/p>\n