{"id":984,"date":"2008-03-19T15:28:06","date_gmt":"2008-03-19T20:28:06","guid":{"rendered":"http:\/\/www.DuncanWierman.com\/content\/ways-i-have-used-to-build-permission-based-email-lists\/"},"modified":"2008-03-19T15:28:06","modified_gmt":"2008-03-19T20:28:06","slug":"ways-i-have-used-to-build-permission-based-email-lists","status":"publish","type":"post","link":"https:\/\/www.duncanwierman.com\/content\/ways-i-have-used-to-build-permission-based-email-lists\/","title":{"rendered":"Ways I have used to Build Permission Based Email Lists"},"content":{"rendered":"<p>Developing an email buyers list  is one of my main priorities to sell my  houses fast and get the check. Because email addresses change at a rate of 30  percent or more , you have to  adopt an aggressive approach to list building.  Read my secrets below<!--more--><!--fms--><\/p>\n<p>As you browse the list below please keep these helpful tips in mind:<\/p>\n<ul>\n<li><strong>Consider All Touch Points: <\/strong>Use every point of contact    with customers and prospects.<\/li>\n<li><strong>Obtain Permission:<\/strong> Always obtain permission with the    confirmed (double) opt-in method for online contacts. For offline contacts,    update your database with when, where and how the contact was initiated.    Confirm their permission in the first email.<\/li>\n<li><strong>Required Information: <\/strong>Obtain email address, name, format    preference and preferences.<\/li>\n<li><strong>Provide Valuable Benefits:<\/strong> Convince potential subscribers    of the valuable benefits they\u2019ll receive.<\/li>\n<li><strong>Convey Trust:<\/strong> Clearly state your privacy\/email policies.<\/li>\n<\/ul>\n<p>1. <strong>Feature a Sign-Up Form on  Your Website <\/strong>\u2013 Be sure to  remember this basic concept.<\/p>\n<p>2.<strong> Promote Benefits on the Sign-Up Page<\/strong> \u2013 Enhance  subscription value with sample emails, testimonials and strong call to action  copy.<\/p>\n<p>3. <strong>Offer Opt-In Incentives <\/strong>\u2013 Incentives like priority  notifications of wholesale deals, financing options, etc.<\/p>\n<p>4. <strong>Optimize Your Site for Search Engine Placement <\/strong><\/p>\n<p>5. <strong>Pay for Search Engine Services and Promote Your Email on the  Landing Page<\/strong> \u2013 If you pay for search services like Google AdWords be  sure to include email subscription information on the landing page.<\/p>\n<p>6. <strong>Add Graphics to Your sign up form<\/strong>\u2013 Well-executed forms  and pages may improve conversion rates by 50 percent or more.<\/p>\n<p>7. <strong>Include &#8220;Send to a Friend&#8221; Options <\/strong>\u2013 Generate new  subscribers with minimal effort if bundled with promotional campaigns.<\/p>\n<p>8. <strong>Use Direct Mail and Catalogs <\/strong>\u2013 Encourage email  subscriptions on all  offline  ads.<\/p>\n<p>9. <strong>Direct Employees to Include Messages and Links in Email Signature  Lines<\/strong> \u2013 Add &#8220;Subscribe to the Company X Email Newsletter&#8221; to employee  email signatures.<\/p>\n<p>10. <strong>Capture Email Addresses Over the Phone<\/strong> \u2013  Ask  customers and prospects if they\u2019d like to receive newsletters or promotional  email.<\/p>\n<p>11. <strong>Send Post Cards to Prospects Encouraging Them to Subscribe to  Email<\/strong> \u2013 If you have postal contact information for customers but not  email addresses, send a post card with opt-in sign-up offer and URL.<\/p>\n<p>12.<strong> Hand Out Sign-Up Forms at Public Speaking Engagements and  Seminars<\/strong> \u2013 Promote your newsletter or priority notification alerts   in presentations and handouts.<\/p>\n<p>13. <strong>Implement Rented List Campaigns and Subscriptions<\/strong> \u2013  Promote your company in email campaigns and landing pages when you rent email  lists. ( PRIVATE LENDERS)<\/p>\n<p>14. <strong>Promote Sign-Ups in Confirmation\/Transaction Emails <\/strong>\u2013  Add messages and links to opt-in pages of all confirmation and transaction  emails.<\/p>\n<p>15. <strong>Promote Your Email\/Newsletter in Articles and Article Attribution<\/strong>  \u2013 Include a reference and link to your newsletter after the byline on articles.<\/p>\n<p>16. <strong>Promote Your Newsletter\/Promotional Emails in Real Estate  Directories and Sites.<\/strong><\/p>\n<p>17. <strong>Distribute Press Releases Based on Newsletter Articles<\/strong> \u2013  Newsletters with topical articles may warrant a press release. Make sure the  press release includes links and information on how to subscribe.<\/p>\n<p>18. <strong>Include Information and a Link to Your Newsletter in Press  Releases <\/strong>\u2013  Include your company newsletter and other resources in  press release copy.<\/p>\n<p>19. <strong>Employ a Reputable Email List Service<\/strong> \u2013 List services  obtain email addresses and permission to email existing customers. Be sure you  obtain permission before \u2013 or as part of \u2013 the first email you send.<!--\/fms--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developing an email buyers list is one of my main priorities to sell my houses fast and get the check. Because email addresses change at a rate of 30 percent or more , you have to adopt an aggressive approach to list building. Read my secrets below<\/p>\n","protected":false},"author":939,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/posts\/984"}],"collection":[{"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/users\/939"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/comments?post=984"}],"version-history":[{"count":0,"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/posts\/984\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/media?parent=984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/categories?post=984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duncanwierman.com\/content\/wp-json\/wp\/v2\/tags?post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}