Category Archives: Lead Generation

Lead Generation

More Tips to find Real Estate Deals Fast

You can make lot of money through real estate investment by honing your skills in searching for the good properties through eccentric sources like public records. You need special skills to master the technique of examining public records. Getting trained for real estate attorney may also help. Below given are the three key areas of public records you could use for real estate investing.

1. The tax evaluator’s office. The records available in tax evaluator’s office give you information about who is paying the taxes on real estate you are interested in. You could also get information on the property whether it is on rent or is owner occupied. Real estate investment property rentals would also have the tax bill going to the particular address. Since it is landlord who would like to receive the tax information and not the tenant, the tax bill is normally mailed to the landlord’s address. Rental investment property will not qualify for homestead exemptions; thus, if there is none, then the property is rental.

Once you have identified the property for real estate investment, you need to check the mailing address for the tax bill and use the exemption column to identify the real estate property owner and his name. After getting the owner’s name and his mailing address, send out your own proposal or deal on your letterhead to the tax bill mailing address. If he is a real motivated seller, the deal would work out in your favor.

2. The record room. A real estate investor would find a helpful trip to the real investment property record room, or recorder’s office in some other states, or the clerk of the court. This is the place of the courthouse where the deeds are finally filed. Check the most recent deed filed for the real estate property you have identified for your investment purposes, and see who holds the title for it. Look at the latest three most recent deeds in the chain of title of the same real estate property to create and establish ownership of a given piece of investment property. The following example would clear the concept. Mr. A sold the property to Mr. B in March 1991. Mr. B sells it to Ms. C in April 1996. Ms. C further sells it to Mr. D in October 1999. You would find Mr. D’s name on the title sheet, establishing him as the existing investment property owner. Note their names and go on to the next destination for final knowledge on the real estate investment property.

3. The probate court. Go to the local county probate court and look into the real estate indices. Find the records concerning the names of the property holders. The court records would have complete addresses for each person, as they must have been given very legal notice of the proceedings for change of title deed on real estate property transfer. Sometimes the tax records may not reflect the latest updated and hence might not reflect the true, present owner. The tax records might reflect an order of the probate court, but the deed might not have been finally filed in the record room. So get the real mailing address by inspecting the probate court estate record. Send your business proposal to the right owner of the real estate property.

Real estate investing could be made very easier if a real estate investor uses unconventional sources to identify properties for buying. However, it is not necessary that one should make every deal based on public records. The use of public records gives you a head start while dealing with any abandoned property, rental property with truant landlords, and few other special types of properties with no known owner.

Sign up for my course and I will show you step by step how to use the records office online to get deals.

Direct Mail, Email Marketing

How to Market to Motivated Sellers and Hungry Buyers

Solid communication is very essentially a key to the door of success in all aspects of your life. It’s accepted that in order to reach as many good clients as possible, every business, large or small requires establishing a well thought out marketing plan. There are as many ways for marketing your products. Just to mention the most general categories are Internet/web, radio/TV, print ads (magazines, newspapers, industry journals, etc), and other direct mail (postcards, flyers, etc). There are few specific techniques and methods, which applies to each of these methods, with different “tweaks” that would be employed for each type of business or any product. Still, there are few basic concepts behind marketing, which always apply, regardless of the company type or marketing method. Take a wise look at these established “do’s and don’ts” list. There are perhaps at least a few tips given below that you could incorporate into your business practice immediately to increase your real estate marketing. Continue reading How to Market to Motivated Sellers and Hungry Buyers →

Direct Mail, Tips and Tricks

Easy Skip Tracing – Where Did They Go?

How many times have you come across vacant properties, that you can not find the owner? Last week I heard of a very simple and effective way to get a forwarding address. It all started when I was in the post office. I overheard a conversation with the postmaster a customer was having. This person who was speaking to the postmaster wanted to to find someone who owed him money and he wasn’t having a lot of luck. He knew that the person had moved to another city, but that was all he knew. He had originally tried getting the post master to get the forwarding address, but the post office informed him that they would only release a forwarding address to a law enforcement officer, licensed private investigator or under court order. BUT the post master had a better solution… To get a forwarding address you simply have to send the person a letter and include the following clearly below the return address:

Continue reading Easy Skip Tracing – Where Did They Go? →

Direct Mail, Lead Generation

Handwritten versus Print Direct Mail Results

Have you had trouble understanding how to find a motived seller? Have you been challenged getting motivated sellers to contact you? Are you spending your money on high-priced newspaper ads, etc. and then waiting for calls from serious sellers that never come.

Well, now there’s something that can change your whole approach to real estate investor marketing.Donna and John MacNeil have come up with a brilliant solution to finding motivated sellers. It’s called "The Yellow Letter".

Direct Mail with a Punch!

Direct mail can be an extremely effective way to find motivated sellers and sell services, if you know how to do it.    As you probably know, most people open their mail over the wastebasket. No message, no matter how effective is going to generate a response unless your letter gets opened!   Then you have to have a message that will inspire the recipient to take action and call you.

Real Estate Investor Marketing the Easy Way.   Now, you can do your own research and then spend thousands of dollars testing various letters until you find one that works.

Or you can do it the easy way. Donna and John have created a real estate marketing letter that gets opened and has a response rate that is off the charts.

The typical real estate investor marketing and direct mail campaigns have a response rate of about 1/2%–that is, only 1 out of 200 people that get a letter will respond. However, Donna and John have found that the Yellow Letter, thier proprietary real estate marketing letter, gets a reponse rate of up to 30%–that’s almost 1 in 3 people who receive it will call you.

Cherry pick your sellers

With that many potential sellers calling you, you can take your pick of the best deals — the homes with the most equity, best profit, and the quickest cash out.

You won’t have to waste your time with non-motivated sellers, tire-kickers or time wasters just because you have no one better to work with.

This Real Estate Marketing Letter Will Work Every Time

The really cool thing about an effective direct mail piece is that if it works once—it will work every time!

Mail to your list of people in foreclosure, or people who have declared bankruptcy. Or pick your hot neighborhoods to farm. Just keep sending out the Yellow Letter.

If you get a response with this real estate marketing letter the first time, you will get a response every time.

Easy, Simple, and Cheap

Donna & John’s Yellow Letter real estate investor marketing system is so simple, and average high school student could do it. You don’t have to be a direct mail guru. And you don’t have to spend hundreds of dollars with special fonts, graphics, envelopes, etc.

Add the Yellow Letter to Your Business NOW!

What are you waiting for. You town is filled with people waiting to sell you their house. They just need to hear from you. This system will show you how to find motivated sellers in your market! Don’t waste your time with marketing that drains your budget and doesn’t bring you deals on a regular basis. Try John and Donna MacNeil’s real estate marketing letter today!

AUTOPILOTRICHES.COM

What You Get

4 Original Yellow Letters
Instructions on who to send the letters to
Why to use a specific letter for a particular list
Estimated results
How to duplicate John’s “Original” Yellow Letter at your print shop
How to work with the print shop
How to mail letters
Do’s and Don’ts for maximum benefit
AND ALL NEW IN VERSION 2

2 new Yellow Letter samples
Call scripts for answering the phone
Resources for finding lists
John’s personal audio recording where he will tell you everything there is to know about getting the best result possible from the "Yellow Letter"

A total marketing campaign for  the low, low cost of only $299.99

They are ready to ship you your CD Today!

AUTOPILOTRICHES.COM

Private Money

No Cash? No Problem! Fund All Your Deals With Private Lending

One of the most important things for you to have access to is a ready supply of money for your deals. Nothing is more frustrating than having a deal ready, but not being able to access the money quick enough or at a decent price (i.e.: non hard money).

If you invest in real estate, you need cash to buy houses. Even if you have a full bank account and great credit, you’ll eventually run short on funds – or short on time to obtain a loan – for the next deal. Private lending is the answer. It is a bottomless pool of readily accessible funds: whether you have great credit or poor; whether you have cash reserves or not. “Private Lending” refers to the process of borrowing real estate investment funds from private individuals at rates higher than these lenders can normally achieve in the marketplace. The attraction of private lending is the speed and ease of funding a deal. Continue reading No Cash? No Problem! Fund All Your Deals With Private Lending →

Private Money

Watch your competitors to find private lenders

Huh? You are probably asking “What do I look for? What do you mean?

There are MANY other investors who buy, rehab and sell houses. I am not the only “game” in town and neither are you.

Every day properties are bought and sold:

 Bank owned,
Estates,
Pre foreclosures,
 Tax lien properties,
 Fixer-uppers,
 Vacant homes,
 Boarded up “junkers”,
 Condemned properties,
 Mismanaged rentals, etc.

Many investors use traditional bank financing, credit lines, personal cash, etc. BUT there are other investors with money who get money from private individuals to fund their deals. So why not approach the same private parties who already loan money to other investors – your competition.

They already know about private lending. It doesn’t take any additional effort to convince them to loan money as long as the right kind of deals is in front of them.

So with this in mind, think about it now….. You can find new private money in as little one hour to dig up lenders capable of loaning you all the money you can use.

The ANSWER:

Simply do some courthouse research to get names of private money lenders. Look for individuals that have multiple mortgages (and closed in the last 6 months ) in your area.

Lead Generation

Word Of Mouth Advertising

4 Rules of Word of Mouth Marketing

Word of mouth or "buzz" marketing has always been a necessity for any business. But since tools on the web make it easier than ever to talk about a product it’s becoming vital. Look at Amazon reviews or yelp.com. 

1. Be interesting, be remarkable –  Ask yourself, what have you got?  Create a 10 Second commercial for yourself. 

2. Make people happy –

3. Earn trust and respect –

4. Make it easy for people to talk about you –  What do you do? You talk about it.

You’ve got to collect email address and communicate to them. Email is just the number one way."

Email Marketing

Email Marketing – The Basics

E-mail marketing strategies are not really very complicated and can easily be used by just about anyone.

 This form of advertising is being used by hundreds of thousands of companies all over the world. If your small business hasn’t joined the movement then you could be missing out on revenue, customers and brand recognition. Like all things in small business, you have got to start somewhere. Now is the time to begin your company’s e-mail marketing campaign. This report will get you started quickly and easily.  Continue reading Email Marketing – The Basics →

Lead Generation, List Building

10 Traditional Powerful Methods of Real Estate Lead Generation

Are you lacking in sources of good quality leads? Even tho I teach guerilla marketing, these traditional "old school" methods still work.

Here are the 11 most profitable o f these old school methods I’ve used  for lead generation

Sphere of Influence

Create a list of at least 100 people you know. Send out an introductory letter telling them about your service. Talk with each person at least every three months. Send them information of interest at planned intervals throughout the year. Consistently ask for and receive quality referrals. Remember, if each person you know also knows 100 people, well you get the idea.  ( Bird dogs, Private Money, )

Cold calling

Using cold calling effectively for sales lead generation requires five key ingredients. Target the market you are going to call. Know your objective (get an appointment, get a name). Have a memorized script. Smile. Be prepared for rejection. Have fun!   ( Motivated Sellers)

Knocking on doors

This method is much the same as cold calling. I used this very effectively in real estate. I used to knock on doors year round. Do you think people would remember someone who knocked on their door in the middle of winter?

(foreclosure marketing)

Farming

This is another technique that is used effectively in real estate and can be adapted to any product or service. Pick a market of 200 homes or businesses and become the only person they think of in regards to your product or service.   ( Pretty Home Selling  – Realtors Use this method still )

Seminars

Seminars are great for sales lead generation. People who attend your seminar have an interest in the information you are presenting and a need your service.   (Motivated Sellers, Hungy Home Buyers – Private lenders)

Mass mailing

Also known as direct marketing. Successful used of this method requires mailing a well written sales letter to a targeted mailing list.  (

Newspapers

Pay attention to the local news, business and announcements sections. Look for the people who get promoted, have babies, buy and sell homes and start up new businesses. There may be leads here for your product or service.

Email publications

Getting email addresses of past and current clients, your sphere of influence and any one else you come in contact with is a great way to keep in touch.

Hairstylist

Most everyone has a barber or hairstylist they use on a regular basis. When ever I’m in the chair the conversation covers a variety of topics.

Offer them a $1 for every card they pass out or motivate them even more by offering a percentage of the sale that result from their referral.

I’ve even picked up business myself while getting my haircut. Keep your ears and eyes open at all times.

Daily Contacts

Every day when you leave the house take twenty business cards with you and make it a point to give them away. That’s twenty cards times five work days. If you’re really ambitious, do it on Saturday and Sunday also.

When you’re looking to generate lots of quality sales leads the more lines you have in the water the more fish you’re apt to catch.

These are all effective methods of sales lead generation and should be used regularly.

Lead Generation

Email Formats – Text versus html, which is better?

There is some debate over whether the traditional “text only” or the newer HTML email is superior.  Each has its proponents. “Text only” devotees argue that since most personal email is in that format, email marketing should be done that way, too.  They argue that HTML email literally screams "advertisement".  

On the other hand, HTML email has some advantages … the ability to include graphics, and the fact the result can be visually  pleasing, chief among them.  Many newsletter publishers use HTML format to "jazz up" and dazzle their subscribers.

One big advantage of HTML email is that most autoresponders can track the “open rates” of HTML email, whereas “open rates” cannot  be tracked for text messages.  Another is that you can "mask" links, in the same way you would on a web page.

It would seem you have to choose one or the other format, but it is possible to have the best of both worlds. How?

Create an HTML email that looks like text. You can still include graphics, and have the chance to track your “open rates”, but you don’t suffer the drawback (if there is one) of turning off some of your readers with your flashy “web page within an email”.

Here’s what you do. Create a table that is 65 characters wide (you DO break your lines there, don’t you?) and put your content inside it, using a standard email font such as Courier, Times New Roman, or Arial, using black type on a white background. Include any graphics or links that you care to.

The finished product is then sent as HTML email. It looks exactly like a text email at first glance, except for any graphics or links that you included. Most people will probably never notice that it isn’t a standard email. A few may think you are pretty clever for being able to get that graphic inside an otherwise conventional email.

The big advantage for you is the ability to track your open rates and include those graphics and links. You can even mask your affiliate links, if you’d like to. Limit yourself to one graphic, though, or you’ll run the risk of triggering a spam filter, and keep in mind that the mere fact your email is HTML will earn you fractional points from the spam filters.

Maybe you, like most email marketers, still prefer to send the standard “text only” email, but have wanted a few of the major advantages of HTML …

Now you can have the best of both worlds.

Search Engine Optimization

Search Engine Optimisation

Search engine optimization (SEO) is a subset of search engine marketing, and deals with improving the number and/or quality of visitors to a web site from “natural” (also known as “organic” or “algorithmic”) search engine listings. In effect, SEO is marketing by appealing to machine algorithms to increase search engine relevance and ultimately web traffic. This is analogous to foot traffic in retail advertising. The term SEO can also refer to “search engine optimizers”, an industry of consultants who carry out optimization projects on behalf of clients.

Continue reading Search Engine Optimisation →