You have to be smarter than the average bear as Yogi Bear would say! I will show you how to move deals faster in slow markets. Many cities across the USA have excessive inventory, but don’t let that worry you. People are still buying houses to invest in. You just have to know where to look and who to target.
Building a list of loyal investor/buyers will EXPLODEyour business and profits. Finding buyers is just like anything else; it is EASYif you know what you are doing. You must understand that investors in real estate are so MISINFORMEDthat they have no idea what they are doing, in fact, they often LOSE MONEY. The first thing you need to do is realize the problems that buyers have and what you are going to offer them to compel them to work with you. You need to take a step back and ask yourself what they NEEDand why are they going to come to you to get it.
But how can you… with NO MONEYget investors to call and BEGyou to take their money?
Even if you are just starting and have no NO EXPERIENCE, you can still put yourself in the center of a CASH COW.
How?
Here is how to find investors who will buy from you over and over again! This is so easy, you’ll laugh with delight when the phone calls start coming in.
This step in the process is inexpensive and easy do. All it takes are some very a simple classified ads. I run the adverts in free online classified and get great results (look for the ads in the resource section)
Segment your advertising into the three different types of investors.
- Investors who have money for a down payment and good credit, but want to get a good deal.
- Investor’s who have no money for a down payment, have bad credit and doesn’t care what kind of deal he gets as long as he gets a piece of real estate.
- An investor who has some money for a down payment, but may have credit problems.
Each of these investors can make money with the properties that you sell them, if they pay attention and do their best to keep them rented. And best of all… you can make money selling to each of these types of investors if you structure the deal properly.
For more details on building your buyers list , read the chapter Hungry Buyers
For quick-turn investors, attracting buyers is key to survival in real estate. If you rehab or flip properties to retail buyers, make sure that you don’t loose them when they become interested in your property.
The next you thing you have to do is make it easy for buyers to do business with you . Do not put any obstacles in place for potential buyers. A buyers market requires human element than using more automation.
MAKE IT EASY TO DO BUSINESS WITH YOU
I hate voice mail. I always recommend getting a live person to answer the phone. Don’t you get frustrated when you call a company and you only get a voice-mail menu? How many times have you had to deal with a Customer Service department that would never answer the phone? The only option was to leave a voicemail message.
I think everyone hates voice mail too , especially when they have other choices in a slower market.
Stop making prospective buyers jump through hoops just to buy your properties. If you facilitate the process , you will sell more properties faster which means you’ll make more money faster!
For those who follow my automation ideas, remember this. There are very few, if any, successful companies that use voicemail to sell the products and services. Automation is an option but it does not mean that technology is always the answer. HIRE a VIRTUAL ASSISTANT to take the calls and sell for you!
Personal contact and relationship building are essential elements in the selling process. Automating your business can include technology but you need person to build rapport and close the deal when selling.
Voice mail can be a tool rather than a bottleneck when used properly . If you advertise a home for sale in the newspaper, voice mail describing the home and providing directions may be appropriate for certain sectors. But don’t add more hoops like requesting an application or proof of funds letter before showing the property.
And remember, the higher-end buyers will expect more. What may work in the blue-collar sector may bust in a high-end home and commercial sector. The same goes for the investor market vs. homeowner market. Just because investors will do their own homework and buy a home from the street, a homeowner will not.
Even though you want your business to be 100% automated, taking the human element out of the buying process will hurt your real estate business. Automate repetitive tasks like bookkeeping and marketing.
Need alternatives to voicemail for selling your property?
> Hire someone specifically to answer the phone and give directions, addresses, qualifications, etc.
> Locate a motivated mortgage broker that would gladly accept your calls for prospects in exchange to get them pre-approved.
> Use a Realtor. More and more investors are looking to Realtors to sell their homes. That means less work for the investor so they can focus on locating more deals.
Use voicemail only to provide directions and instruct the prospects to look for the flyer in the window and ‘info tube for all the details and qualifications.
Use FSBO sites.
Use eBay to sell homes.
Use Listing Aggregator Sites
Don’t make the buying process a hassle. Make buying easy!
Now go buy a house and resell it quick..