Launching a new website takes lots of work.  Building Traffic will take some work  but you should know that whatever traffic building efforts you’ve done serve as a foundation for all your future marketing.

3 Step Traffic Building Process

There are plenty of ways to generate traffic but it’s important to develop automated streamlined processes that gives you the maximum amount of returns for your efforts.

Step One: Set up a Bait.

“Bait”is simply an attractive value proposition. One that that appeals to your target audience and is unique enough to stand out.   You have to make the  incentive for the new visitor very attractive and tempting. The bait should also represent your site in the best possible manner

Your offering  should not be a one-off item as you don’t want visitors disappearing and not coming back. At the very least, you should promote some recurring behavior on their end. I would recommend for the real estate investor that this takes the form of an email newsletter

Here are some examples of bait you can set up for your website:

• Well written and original articles
• An interview with someone of interest
• Free Report or resources
• Bargain Deals

Step Two: Send traffic to the bait.

Now that you have decided on what bait to use, you have to start to market it widely.  I use the bait to market to build my retail buyers, wholesale buyers, private money lenders and motivated sellers lists .

Here are some ways and sources you can use to send traffic towards your bait:

• Social media websites (networking/voting/news community sites)
• Niche forums and bulletin boards
• Emails to bloggers or webmasters in your niche.
• Payperclick advertising for your website
• Purchasing ads on well-trafficked and relevant websites
• Submission of articles to article directories and industry journals/other blogs

Step Three: Build a Community and Repeat.

After you have  promoted your offer, you will need to  set up a system that will to follow up with your audience and produce additional follow-up material  that fits their needs.

I would suggest that you write  articles or produce content that is similar to your bait.  The goal here is to immediately build a community around your website. It doesn’t matter how small your community is at this initial stage.

Analyze how your audience interacts with your site and responds to your bait. After a period of time, create a new piece of bait and try to target new audiences through the two steps above.

The ratio for a new blog should be a 30% focus on content with a 70% focus on marketing and traffic growth. You can write your heart out and create a stunning masterpiece but if no one is going to see it, it is virtually impotent.