“How To Really Make Your Lead Capture Page Sizzle”

Trust…  It can be the biggest killer on any lead generation campaign or it can be your best friend.  In order to really succeed with a lead capture page your prospects simply have to trust you and the message you put out…

How can you do develop trust with a lead capture page?   It’s really not that hard… The first thing we can do to spice up a lead capture page with a little more personal appeal is to put a picture of yourself on the lead capture page.

A nice warm picture, maybe you’re on vacation somewhere or just sitting at your desk at your home office.  It really doesn’t matter. We are just trying to attach a face to the page.

If you really want to take it a step further we could add an audio presentation as well.  A short 1 minute audio introducing yourself, your opportunity and letting them know how to proceed by directing them to fill out your form for more information either on the right, left, above or below wherever you may have placed it.

When a prospect lands on a lead capture page that showcases the individual alongside their product or opportunity it lets the prospect know that you aren’t afraid to share this with others and you are confident and believe in your opportunity.  Your confidence will rub off and the prospect will submit their contact information because they trust you and want to learn more about your offer.

When you phone a lead that has submitted through a more personal type page there is no mystery to them who will be calling.  They are actually expecting your call and to hear specifically from you!

This is about positioning…  As a prospect wouldn’t you like to see this personal approach more often?  Wouldn’t you like to deal with someone who has positioned themselves as a leader and someone you can trust?