Ways I have used to Build Permission Based Email Lists

Developing an email buyers list is one of my main priorities to sell my houses fast and get the check. Because email addresses change at a rate of 30 percent or more , you have to adopt an aggressive approach to list building. Read my secrets below

As you browse the list below please keep these helpful tips in mind:

  • Consider All Touch Points: Use every point of contact with customers and prospects.
  • Obtain Permission: Always obtain permission with the confirmed (double) opt-in method for online contacts. For offline contacts, update your database with when, where and how the contact was initiated. Confirm their permission in the first email.
  • Required Information: Obtain email address, name, format preference and preferences.
  • Provide Valuable Benefits: Convince potential subscribers of the valuable benefits they’ll receive.
  • Convey Trust: Clearly state your privacy/email policies.

1. Feature a Sign-Up Form on Your Website – Be sure to remember this basic concept.

2. Promote Benefits on the Sign-Up Page – Enhance subscription value with sample emails, testimonials and strong call to action copy.

3. Offer Opt-In Incentives – Incentives like priority notifications of wholesale deals, financing options, etc.

4. Optimize Your Site for Search Engine Placement

5. Pay for Search Engine Services and Promote Your Email on the Landing Page – If you pay for search services like Google AdWords be sure to include email subscription information on the landing page.

6. Add Graphics to Your sign up form– Well-executed forms and pages may improve conversion rates by 50 percent or more.

7. Include “Send to a Friend” Options – Generate new subscribers with minimal effort if bundled with promotional campaigns.

8. Use Direct Mail and Catalogs – Encourage email subscriptions on all offline ads.

9. Direct Employees to Include Messages and Links in Email Signature Lines – Add “Subscribe to the Company X Email Newsletter” to employee email signatures.

10. Capture Email Addresses Over the Phone – Ask customers and prospects if they’d like to receive newsletters or promotional email.

11. Send Post Cards to Prospects Encouraging Them to Subscribe to Email – If you have postal contact information for customers but not email addresses, send a post card with opt-in sign-up offer and URL.

12. Hand Out Sign-Up Forms at Public Speaking Engagements and Seminars – Promote your newsletter or priority notification alerts in presentations and handouts.

13. Implement Rented List Campaigns and Subscriptions – Promote your company in email campaigns and landing pages when you rent email lists. ( PRIVATE LENDERS)

14. Promote Sign-Ups in Confirmation/Transaction Emails – Add messages and links to opt-in pages of all confirmation and transaction emails.

15. Promote Your Email/Newsletter in Articles and Article Attribution – Include a reference and link to your newsletter after the byline on articles.

16. Promote Your Newsletter/Promotional Emails in Real Estate Directories and Sites.

17. Distribute Press Releases Based on Newsletter Articles – Newsletters with topical articles may warrant a press release. Make sure the press release includes links and information on how to subscribe.

18. Include Information and a Link to Your Newsletter in Press Releases – Include your company newsletter and other resources in press release copy.

19. Employ a Reputable Email List Service – List services obtain email addresses and permission to email existing customers. Be sure you obtain permission before – or as part of – the first email you send.