How your website is ranked by the search engines is very dependent on how many sites link to you. Online links are like an Online Recommendation or Endorsement. The way to think about link is similar to someone give you a recommendation or an endorsement. In the world of Search Engine Optimization (SEO) this is very important. Search Engines rely on “recommendations” to evaluate the quality and the legitimacy of your website.. A “recommendation” by a well known person carries a lot more weight then by lots of unknown people. The same rule applies with search engines.
When well known and trusted websites , the industry leaders, link to you ( thus giving you the recommendation)
It shows in the Search Engine indexes that you are a respected in your industry. The more of these types of quality back links, the greater the respect your website will receive in the eyes of the Search Engines. I am sure you can see that the internet is one big popularity contest.
Its not just who says it, but also about what they say. You already know that both Search Engines and Web Visitors have a high level of trust in specific websites. We have been teaching how to work with sites that people easily recognize such as Twitter, Linkedin, Ebay, YouTube, etc. People flock to these sites everyday because of the information they provide. When you continue to add information to these sites so you will get a instant boost in both visibility and credibility.
We want to build on this strategy to get higher in the search engines for organic traffic. Getting free leads by designing your site as “authority’ site is what makes this strategy very effective. You are going to be in complete control of the information and how it flows. You will be the one who is behind the brand and trust of your business of how it appears to the online world.
How To Make Yourself the Authority Site
We are going to work with “parasite” sites to create even more links. Just by having someone give you a recommendation ( a link) is not good enough. The most important aspect of the recommendation is going to be what they say about you. On the internet , this is referred to an “Anchor Text”. This Text is the clickable text within a link. The best way to use Anchor Text should vary slightly from time to time. Search Engines will get suspicious if everybody keeps recommending you is saying the exact same thing.
Anchor text usually gives the user relevant descriptive or contextual information about the content of the link’s destination. The anchor text may or may not be related to the actual text of the URL of the link. For example, a hyperlink to the my SuperSmart Website homepage might take this form:
<a href="http://www.easysellahouse.com">Sell House Fast Greenville SC</a>
The anchor text in this example is “Sell House Fast Greenville SC”; the URL http://www.easysellahouse.com displays on the web page as Sell House Fast Greenville SC, contributing to clean, easy-to-read text.
You must think about your entire website. I suggest that you do not have everybody link back to your homepage, but to point to specific pages within your site. When you only link to a page on your home page, it is referred to as “shallow Linking.” Too many of these types of links will raise a red flag to the search engines and eventually they will question the validity of your links.I know you are wondering … ok.. but “how am I going to get people to endorse me and my website”? The answer is very simple, YOU are going to do it for them! This is what makes this strategy course very effective. You are going to be in complete control of the information and how it flows. You will be the one who is behind the brand and trust of your business of how it appears to the online world.
The proper way to link is by a method referred to as “Deep Linking” or ” “Link Wheel” . These deep links are pointing to your internal content pages. Let’s take a look at one example.
A review about your company may mention or refer to different aspects of your services on your website. When the reviewer is mentioning a specific service, they will link directly to that page. ( deep link) instead of just pointing to your home page (shallow link). Search Engines favor these types of links because they look more natural. So with this in mind, make sure your “recommendations” link to a variety of different pages on your website. This action is going to give your links a high effectiveness and it ensure maximum exposure to the number of website pages which will appear in the Search Engines.
The purpose of this course is not to make you a Search Engine Optimization Specialist. I only want you to have an overall understanding of how the Search Engines work. You will be following my system so that when you are building pages and linking them in a way that will reach thousands of web visitors. This is what makes this course so valuable. We will be guiding you to maximize your traffic by attracting both web visitors and Search Engines. You will find this is the most powerful combination in Online Marketing. You can applies these principals to any online business you may ever choose to do to beat your competition.
Fast Start For Getting Your Site “Recommended”
I do not want you to spend YOUR time doing this, when you can get it done for you at a very low cost. Check out the link below to use www.Fiverr.com to find a virtual worker who will do this for you for only FIVE dollars :
http://fiverr.com/gigs/search?query=linkwheel&x=17&y=16
NOTE : What about Returning Links?
DON’T DO IT…NO.. There is no need to do any reciprocal linking. You want notice all your “recommendation links” coming into your website and NONE are going out. Please don’t link back to any of these sites. If you do link back to any other website, it dilutes the power of this strategy. No “I will scratch your back if you scratch mine” allowed or needed!
This system is very effective because Google uses a system called Page Rank to analyze the amount of quality links pointing to your website.
Google states : ” In general, webmaster can improve the rank of their sites by increasing the number of high quality site that link to their pages “
If you read this sentence carefully, you will notice the phrase “high quality”. The trick is not to focus on the volume of links to your site, but to add HIGH QUALITY links referring back to your website. When you implement the strategies outlined in this course, you will be creating the back links that you for the most part CONTROL the quality of.
The other things to keep in mind is that when you implement my strategies, you will be looking at
Link Placement How is the link buried? Is it at the displayed at the bottom or is it PREDOMINATE in the first paragrapha?
Credibility Is the website or page credible that refers back to you?
Total Number of Links Is the link to your site on of the many or one of the few? You do not want to have your link competing against other links.
I have given each strategy a rank in regards to importance. If your time is limited, do the techniques with the higher point value first. Then you can come back at any time and do the others. This way, it looks more natural to the search engines. Remember it the quality of the links NOT Quantity.
TIP: When signing up for these online resources do not just choose ANY USERNAME. The trick here instead is to use KEYWORDS that relate to your website (such as City,NameRealEstate)