Search Engine Optimization
Department Resources
- How To Dominate The Search Engines – Start with Site Structure!
What are the top 10 SEO factors? This question gets asked daily, so I thought I’d provide you the definitive answer.
Read More» - Advanced SEO Techniques
This e-book is a hard-hitting guide that gives you the information you need to make the adjustments to your site right away to help improve your search rankings and benefit from the increase in organic search traffic. Search Engine Optimization or SEO is simply the act of manipulating the pages of [...]
Read More» - How to Improve Your Search Engine Rankings
The search engines goals are to provide the most relevant information to its users. If the information returned is not relevant, the web user will use a different search engine and of course this takes money out of the search engines. I am sure you are already aware that the majority [...]
Read More» - How Google creates the description of your website for the result page
Having high rankings on search engines is a great thing. However, it’s also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link.How do Google, Yahoo and MSN/Live create the descriptions [...]
Read More» - Meta Tags and You
What is the deal with Meta Tags?
Read More»
Search Engine Optimizers often have two different views when it comes to meta tags. One this is unanimous meta tags have definitely been devalued for use in most major search engines but you will find they are still being used as the description often times when [...] - Link Building Gem – 20 High Quality Links in 10 Secs with Social Bookmarking
I wanted to thank you all for the fantastic response to my recent posting about the Yahoo backdoor technique. Many of you have been asking me to “drop another gem”, so I asked Matt to look into his magic little “SEO” bag of tricks, and he pulled out a doozie! [...]
Read More» - Free Search Engine Optimization Tools
Below you will find links to a great collection of tools available to you to get the best rankings in the Search Engines and also allow you to keep up to date with what is happening on your site.
Read More» - Seach Engine Shakeup Shakedown
As sure as the sun shines behind the clouds on a rainy day, a major shake-up in the search marketing industry is coming soon. The signals are being sent and received through-out the various sectors of search and online marketing. Change in any marketplace, when it does come, is often swift, [...]
Read More» - Linking – How to find out if a website has fake PR
NOTE: The below is best used to make sure that the sites you link to have valid PR scores.
Read More» - In Google we trust: users’ decisions on rank, position, and relevance
ABSTRACT: "An eye tracking experiment revealed that college student users have substantial trust in Google’s ability to rank results by their true relevance to the query. When the participants selected a link to follow from Google’s result pages, their decisions were strongly biased towards links higher in position even if the [...]
Read More» - 10 Truths About Google and Ranking High
I have read hundreds of articles telling me how to get better rankings in Google. Some of this advice was very good and some was not. Here you will find 10 truths about getting better rankings in Google that I personally have found to be true after years of research. So let’s [...]
Read More» - Using Web Directories to Improve Ranking
It’s common knowledge that the more links you have pointing to your website, the more “popular” search engines will see your site as, thus the better your chances of getting higher search results.
Read More»